CPR · Campaign review

August to the 20th: 76 LinkedIn creatives on 23 609 SEK with 3 conversions and 4 Lead Gen leads — the first month with trustworthy conversion columns, since HubSpot demo bookings and closed-won deals stream straight into LinkedIn as of 20 Aug. Google: EU 43 · NO 18 · SE 9 conversions, Norway cheapest at CPA 445. Meta still unmeasurable.

July ran 75 LinkedIn creatives for 44 361 SEK — 220 808 impressions, 570 clicks, zero tracked conversions: conversion tracking was effectively dark all month (the old Zapier feed was dead; replaced by the HubSpot CAPI stream on 20 Aug). On Google, EU carried the month with 92 conversions at CPA 724 while SE ran expensive at CPA 2 941. Meta was unmeasurable (broken data pull).