Google Ads — Performance per account
MCC 7637225311 · 5 sub-accounts (SE, NO, DK, EU, ROW) · 2026-01-01 → 2026-06-17
Top-line KPIs
Total spend (SEK)
54,027
-31.0% Total impressions
33,599
-6.8% Total clicks
3,337
+2.2% Total conversions
107
+463.2% CPA (SEK)
505
-87.7% CTR
9.93%
Conversions per month — per account
Spend per month — per account (SEK)
Per account — current range vs prior
| Account | Spend (cur) | Spend (prior) | Δ% spend | Impressions | Clicks | Conv (cur) | Conv (prior) | Δ% conv | CPA (SEK) |
|---|---|---|---|---|---|---|---|---|---|
| SE | 14,981 | 37,231 | -59.8% | 9,769 | 1,467 | 7 | 12 | -41.7% | 2140 |
| NO | 6,480 | 29,297 | -77.9% | 9,693 | 597 | 14 | 7 | +100.0% | 463 |
| DK | 0 | 7,418 | -100.0% | 0 | 0 | 0 | 0 | — | — |
| EU | 32,567 | 4,331 | +651.9% | 14,137 | 1,273 | 86 | 0 | — | 379 |
| ROW | 0 | 0 | — | 0 | 0 | 0 | 0 | — | — |
Top 25 campaigns by spend
| Account | Campaign | Status | Spend | Impressions | Clicks | Conv | CPA |
|---|---|---|---|---|---|---|---|
| EU | 26 | EU | S | DSA | ENABLED | 120,449 | 47,815 | 3,373 | 30 | 4015 |
| EU | 26 | EU | S | Tail | Phrase | ENABLED | 103,301 | 42,886 | 4,392 | 10 | 10330 |
| SE | 2025 | SE | S | High prio | Broad & Phrase | MaxConv | ENABLED | 65,899 | 16,656 | 541 | 1 | 65899 |
| SE | 2025 | SE | S | Tail | Phrase | MaxConv | ENABLED | 57,029 | 21,873 | 1,365 | 3 | 19010 |
| NO | 25 | NO | S | hr engagement test | ENABLED | 50,893 | 139,717 | 3,298 | 123 | 414 |
| SE | 2025 | SE | S | Mining | Broad | MaxClick | ENABLED | 50,480 | 90,222 | 4,088 | 0.667 | 75720 |
| EU | 26 | EU | S | hr engagement test | ENABLED | 37,987 | 20,826 | 2,077 | 525 | 72 |
| SE | 2025 | SE | S | Brand | Exact | tCPA | ENABLED | 36,161 | 23,933 | 12,080 | 67.333 | 537 |
| SE | 25 | SE | S | hr engagement test | ENABLED | 33,492 | 11,050 | 725 | 116 | 289 |
| NO | 2025 | NO | S | Tail | Phrase | ENABLED | 18,612 | 12,021 | 746 | 0 | — |
| NO | 2025 | NO | S | High prio | ENABLED | 17,643 | 8,101 | 341 | 0 | — |
| NO | CPD | NO | S | DSA | ENABLED | 17,303 | 15,249 | 673 | 3 | 5768 |
| NO | 2025 | NO | S | Mining | Broad | ENABLED | 15,343 | 10,792 | 410 | 0 | — |
| NO | 2025 | NO | S | Brand | ENABLED | 9,887 | 7,738 | 2,884 | 33 | 300 |
| EU | 26 | EU | S | Brand | ENABLED | 3,904 | 3,394 | 1,088 | 8 | 488 |
| DK | 2025 | DK | S | DSA | PAUSED | 189 | 39 | 3 | 0 | — |
| DK | 2025 | DK | S | Mining | Broad | PAUSED | 128 | 164 | 3 | 0 | — |
| DK | 2025 | DK | S | Tail | Phrase | PAUSED | 91 | 120 | 3 | 0 | — |
| SE | xx-OLD - Campaign #1 | REMOVED | 0 | 0 | 0 | 0 | — |
| SE | xx-OLD - SE | Talent Management | REMOVED | 0 | 0 | 0 | 0 | — |
| SE | xx-OLD - SE | Personalsystem | REMOVED | 0 | 0 | 0 | 0 | — |
| SE | xx-OLD - SE | Organisation & arbetsmiljö | REMOVED | 0 | 0 | 0 | 0 | — |
| SE | xx-OLD - SE | Performance Management | REMOVED | 0 | 0 | 0 | 0 | — |
| SE | xx-OLD - SE | Ledningssystem | REMOVED | 0 | 0 | 0 | 0 | — |
| SE | xx-OLD - SE | IT-stöd medarbetarsamtal | REMOVED | 0 | 0 | 0 | 0 | — |