Google Ads — Performance per account
MCC 7637225311 · 5 sub-accounts (SE, NO, DK, EU, ROW) · 2026-01-01 → 2026-10-27
Top-line KPIs
Total spend (SEK)
75,723
-22.5% Total impressions
37,500
-40.0% Total clicks
4,023
-30.7% Total conversions
8
-63.1% CPA (SEK)
9,465
+110.0% CTR
10.73%
Conversions per month — per account
Spend per month — per account (SEK)
Per account — current range vs prior
| Account | Spend (cur) | Spend (prior) | Δ% spend | Impressions | Clicks | Conv (cur) | Conv (prior) | Δ% conv | CPA (SEK) |
|---|---|---|---|---|---|---|---|---|---|
| SE | 28,173 | 38,745 | -27.3% | 20,253 | 3,049 | 3 | 10 | -70.0% | 9,391 |
| NO | 24,129 | 20,061 | +20.3% | 14,463 | 840 | 5 | 11 | -53.1% | 4,826 |
| DK | 23,421 | 13,982 | +67.5% | 2,784 | 134 | 0 | 0 | — | — |
| EU | 0 | 24,887 | -100.0% | 0 | 0 | 0 | 1 | -100.0% | — |
| ROW | 0 | 0 | — | 0 | 0 | 0 | 0 | — | — |
Top campaigns by spend · year to date (2026-01-01 → 2026-10-27) · a fixed list from the pull, not the date filter
| Account | Campaign | Status | Spend | Impressions | Clicks | Conv | CPA |
|---|---|---|---|---|---|---|---|
| EU | 26 | EU | S | Tail | Phrase | PAUSED | 183,560 | 77,510 | 6,673 | 15 | 12,237 |
| EU | 26 | EU | S | DSA | PAUSED | 179,121 | 67,802 | 4,389 | 46 | 3,894 |
| SE | 2025 | SE | S | High prio | Broad & Phrase | MaxConv | ENABLED | 92,866 | 29,888 | 1,018 | 1 | 92,866 |
| SE | 2025 | SE | S | Tail | Phrase | MaxConv | ENABLED | 78,027 | 30,737 | 1,794 | 3 | 26,009 |
| SE | 2025 | SE | S | Mining | Broad | MaxClick | ENABLED | 74,716 | 135,055 | 6,350 | 0.7 | 112,074 |
| NO | 25 | NO | S | hr engagement test | PAUSED | 59,828 | 165,635 | 3,894 | 160 | 374 |
| EU | 26 | EU | S | hr engagement test | PAUSED | 59,082 | 30,081 | 2,923 | 740 | 80 |
| SE | 2025 | SE | S | Brand | Exact | tCPA | ENABLED | 51,340 | 34,728 | 18,601 | 87.3 | 588 |
| SE | 25 | SE | S | hr engagement test | PAUSED | 50,316 | 15,829 | 995 | 154.6 | 325 |
| NO | 2025 | NO | S | Tail | Phrase | ENABLED | 32,902 | 18,580 | 1,112 | 0 | — |
| NO | 2026 | NO | S | DSA | ENABLED | 30,438 | 28,842 | 1,062 | 3 | 10,146 |
| NO | 2025 | NO | S | High prio | ENABLED | 30,083 | 15,415 | 520 | 1 | 30,083 |
| NO | 2025 | NO | S | Mining | Broad | ENABLED | 27,621 | 21,528 | 650 | 0 | — |
| NO | 2025 | NO | S | Brand | ENABLED | 18,886 | 11,445 | 4,586 | 61 | 310 |
| DK | 2025 | DK | S | Tail | Phrase | ENABLED | 14,586 | 2,235 | 94 | 0 | — |
| DK | CPD | DK | S | High prio | ENABLED | 12,497 | 1,252 | 64 | 0 | — |
| EU | 26 | EU | S | Brand | PAUSED | 5,912 | 4,753 | 1,532 | 10 | 591 |
| DK | 2025 | DK | S | DSA | ENABLED | 189 | 39 | 3 | 0 | — |
| DK | 2025 | DK | S | Mining | Broad | ENABLED | 128 | 164 | 3 | 0 | — |
| DK | 2025 | DK | S | Brand | Exact | ENABLED | 0 | 3 | 1 | 0 | — |