Google Ads — Performance per account
MCC 7637225311 · 5 sub-accounts (SE, NO, DK, EU, ROW) · 2026-01-01 → 2026-08-24
Top-line KPIs
Total spend (SEK)
60,327
-2.3% Total impressions
32,414
-90.3% Total clicks
2,639
-35.3% Total conversions
68
+558.1% CPA (SEK)
887
-85.2% CTR
8.14%
Conversions per month — per account
Spend per month — per account (SEK)
Per account — current range vs prior
| Account | Spend (cur) | Spend (prior) | Δ% spend | Impressions | Clicks | Conv (cur) | Conv (prior) | Δ% conv | CPA (SEK) |
|---|---|---|---|---|---|---|---|---|---|
| SE | 14,810 | 23,704 | -37.5% | 10,928 | 1,261 | 10 | 10 | -3.2% | 1481 |
| NO | 6,431 | 20,177 | -68.1% | 8,135 | 444 | 20 | 0 | — | 322 |
| DK | 0 | 10,381 | -100.0% | 0 | 0 | 0 | 0 | — | — |
| EU | 39,086 | 7,489 | +421.9% | 13,351 | 934 | 38 | 0 | — | 1029 |
| ROW | 0 | 0 | — | 0 | 0 | 0 | 0 | — | — |
Top 25 campaigns by spend
| Account | Campaign | Status | Spend | Impressions | Clicks | Conv | CPA |
|---|---|---|---|---|---|---|---|
| EU | 26 | EU | S | DSA | ENABLED | 177,560 | 67,137 | 4,347 | 45 | 3946 |
| EU | 26 | EU | S | Tail | Phrase | ENABLED | 155,082 | 64,870 | 5,999 | 13 | 11929 |
| SE | 2025 | SE | S | High prio | Broad & Phrase | MaxConv | ENABLED | 75,985 | 22,553 | 722 | 1 | 75985 |
| SE | 2025 | SE | S | Tail | Phrase | MaxConv | ENABLED | 65,258 | 25,463 | 1,549 | 3 | 21753 |
| SE | 2025 | SE | S | Mining | Broad | MaxClick | ENABLED | 57,606 | 105,723 | 4,786 | 0.667 | 86409 |
| NO | 25 | NO | S | hr engagement test | ENABLED | 57,297 | 160,332 | 3,757 | 148 | 387 |
| EU | 26 | EU | S | hr engagement test | ENABLED | 54,559 | 27,342 | 2,720 | 688 | 79 |
| SE | 25 | SE | S | hr engagement test | ENABLED | 46,462 | 14,548 | 921 | 137 | 339 |
| SE | 2025 | SE | S | Brand | Exact | tCPA | ENABLED | 41,605 | 27,120 | 13,806 | 70.333 | 592 |
| NO | 2025 | NO | S | Tail | Phrase | ENABLED | 21,872 | 13,608 | 850 | 0 | — |
| NO | 2025 | NO | S | High prio | ENABLED | 20,209 | 10,114 | 404 | 0 | — |
| NO | CPD | NO | S | DSA | ENABLED | 19,994 | 19,269 | 804 | 3 | 6665 |
| NO | 2025 | NO | S | Mining | Broad | ENABLED | 17,964 | 14,028 | 475 | 0 | — |
| NO | 2025 | NO | S | Brand | ENABLED | 11,591 | 8,949 | 3,429 | 55 | 211 |
| EU | 26 | EU | S | Brand | ENABLED | 5,196 | 4,291 | 1,382 | 10 | 520 |
| DK | 2025 | DK | S | DSA | PAUSED | 189 | 39 | 3 | 0 | — |
| DK | 2025 | DK | S | Mining | Broad | PAUSED | 128 | 164 | 3 | 0 | — |
| DK | 2025 | DK | S | Tail | Phrase | PAUSED | 91 | 120 | 3 | 0 | — |
| SE | xx-OLD - Campaign #1 | REMOVED | 0 | 0 | 0 | 0 | — |
| SE | xx-OLD - SE | Talent Management | REMOVED | 0 | 0 | 0 | 0 | — |
| SE | xx-OLD - SE | Personalsystem | REMOVED | 0 | 0 | 0 | 0 | — |
| SE | xx-OLD - SE | Organisation & arbetsmiljö | REMOVED | 0 | 0 | 0 | 0 | — |
| SE | xx-OLD - SE | Performance Management | REMOVED | 0 | 0 | 0 | 0 | — |
| SE | xx-OLD - SE | Ledningssystem | REMOVED | 0 | 0 | 0 | 0 | — |
| SE | xx-OLD - SE | IT-stöd medarbetarsamtal | REMOVED | 0 | 0 | 0 | 0 | — |