Totals — ad spend
Google Ads, LinkedIn Ads and Meta by market, in SEK · month to date
- Google Ads, FI: There is no Google Ads account for Finland.
- Google Ads: today isn't in yet — spend is counted through 2026-10-26.
- LinkedIn Ads: today isn't in yet — spend is counted through 2026-10-26.
By channel and market
| Channel | SE | NO | DK | FI | EU (ROW) | Total |
|---|---|---|---|---|---|---|
| Google Ads | 28 173 | 24 129 | 23 421 | — | 0 | 75 723 |
| LinkedIn Ads | 15 236 | 4 269 | 7 724 | 5 211 | 24 972 | 57 412 |
| Meta | 4 193 | 12 250 | 0 | 0 | 0 | 16 443 |
| Total | 47 603 | 40 647 | 31 145 | 5 211 | 24 972 | 149 578 |
SEK. Greyed rows and columns are switched off above and aren't in any total. — means the channel has no data, or can't spend in that market. · Cells are rounded to whole SEK, so a row can differ from its parts by 1.
Spend over time
by dayNo spend data for this selection.
Table view
| Period |
|---|
How each channel is counted
Market means the market the money was set up for. EU (ROW) is everything outside SE, NO, DK and FI. Only SEK is added up, and a channel with no data is left out and named above — never shown as 0.
Google Ads. Each Google Ads account is one market; the EU and ROW accounts together are EU (ROW). Finland has no account. Data covers 2024-10-27 to 2026-10-26.
LinkedIn Ads. Campaign spend goes to the market the campaign targets. Campaigns that target several markets, or a region or city rather than one country, are split by where their impressions were delivered, month by month. Outside SE/NO/DK/FI is EU (ROW). Data covers 2024-10-27 to 2026-10-26.
Meta. From the Meta Marketing API: daily account spend broken down by the country each ad was delivered in; outside SE/NO/DK/FI is EU (ROW). Data covers 2024-10-27 to 2026-10-27.
The 22 LinkedIn campaigns split between markets, and how
Campaigns that target several markets, or a region or city rather than one country, are split by where their impressions were delivered, month by month. Shares below are over each campaign's life.
| Campaign | Spend | Share by market |
|---|---|---|
| 2024 | NL | Remarketing | Website visits | 169 574 | SE 52% · DK 24% · NO 22% · EU (ROW) 2% |
| 2025 | Boost | PDF | 88 441 | SE 67% · NO 28% · DK 5% |
| 2024 | Boost | VIDEOS | 70 949 | SE 61% · NO 27% · DK 12% |
| 25 | NL | 1200 Customers | Prospecting | 40 439 | EU (ROW) 100% |
| 26 | AO | MOFU [SE] | CONVO | Winning with data | 23 810 | SE 100% |
| 25 | SE/DK/NO/NL/DE | Still | L-in form | WW - Early sign up | 21 439 | EU (ROW) 65% · SE 20% · DK 9% · NO 6% |
| COMPREND | Global | Q4 2024 | Lead Gen | Global-book-a-demo | 18 025 | SE 58% · DK 27% · NO 13% · EU (ROW) 3% |
| Event Marketing Manager - Jul 25, 2025 | 14 875 | SE 98% · EU (ROW) 2% |
| 26 | AO | BOFU | DK&FI->ENG | GIF | 12 935 | DK 60% · FI 40% |
| 2024 | Boost | VIDEOS | Product A/B test | 10 665 | DK 44% · SE 41% · NO 15% |
| 2024 | Boost | IMAGE | 8 210 | SE 42% · DK 41% · NO 17% |
| 25 | NL | Awareness | Video | Winning Way | 7 256 | EU (ROW) 100% |
| 2024 | Boost | VIDEO | 6 080 | SE 41% · DK 39% · NO 17% · EU (ROW) 2% |
| COMPREND | Global | 2024 | Newsletter | Halloween | 5 991 | SE 55% · DK 33% · NO 12% |
| COMPREND | Global | 2024 | PDF | Easiest way to reach team success? | 5 768 | SE 48% · DK 41% · NO 9% · EU (ROW) 1% |
| 2024 | Boost | PDF | 5 597 | SE 49% · DK 40% · NO 10% · EU (ROW) 1% |
| 25 | SE/DK/NO/NL/DE | Video | L-in form | WW - Early sign up | 4 630 | EU (ROW) 58% · SE 19% · DK 17% · NO 6% |
| 26 | AO | TOFU | DK | HiPO | Document Ads | 2 482 | EU (ROW) 100% |
| 2026 | Boost | SE,NO,DK,FI | 2 437 | SE 48% · DK 25% · FI 17% · NO 9% |
| 25 | AO | BOFU | NL | Video | 2 387 | EU (ROW) 100% |
| 26 | AO | TOFU | DK | HiPO | GIF | 59 | EU (ROW) 100% |
| 25| NL | Awareness | Still | Winning Way - Signup | 58 | EU (ROW) 100% |
Over the campaign's life within 2024-10-27 – 2026-10-26.
Adding Meta
Meta spend comes from the Meta Marketing API (daily, per delivery country) whenever its token is valid — the token must be a System User token, since user tokens expire after 60 days. When the pull fails, an Ads Manager export fills in instead. In Ads Manager → Campaigns, pick all campaigns and a date range, set Breakdown → By time → Day and By delivery → Country, keep the Amount spent column, and export as CSV. Name it with the day you exported it (for example 2026-09-21-meta.csv) and put it in dashboard/data/meta-exports/; the next refresh turns it into daily spend per market. Where exports overlap, the file whose name sorts last wins, so a newer export corrects an older one. Days no export covers show as a gap, never as 0.