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Google Analytics 4 — SE+NO

Property: 304968910 (All Domains) · 2026-01-01 → 2026-10-27 (YTD vs prior year)

Showing all data

Top-line KPIs

Sessions
6,978
-37.2%
GA4 · 2026-10-01 → 2026-10-27 (MTD) vs same period last year · SE + NO
Total users
4,936
-40.3%
GA4 · 2026-10-01 → 2026-10-27 (MTD) vs same period last year · SE + NO
New users
2,829
-26.2%
GA4 · 2026-10-01 → 2026-10-27 (MTD) vs same period last year · SE + NO
Engaged sessions
6,704
-13.5%
GA4 · 2026-10-01 → 2026-10-27 (MTD) vs same period last year · SE + NO
User engagement time
30.8h
-48.3%
GA4 · 2026-10-01 → 2026-10-27 (MTD) vs same period last year · SE + NO
Page views
8,629
-35.2%
GA4 · 2026-10-01 → 2026-10-27 (MTD) vs same period last year · SE + NO

Sessions per month (SE+NO)

Engagement time (s)

Total users

Year to date The channel, country and source breakdowns below are GA4's year-to-date pull — 2026-01-01 → 2026-10-27 vs the same days last year — and do not follow the date, compare or market filter above.

By channel — year to date vs last year (not filtered)

Channel Sessions Prior Δ Engaged Eng. time (h) Δ eng. time
Direct 27,134 39,590 -31.5% 19,490 77.4 -28.5%
Paid Search 25,924 25,908 +0.1% 20,307 122.2 -6.9%
Organic Search 14,071 17,215 -18.3% 11,760 101.2 -15.0%
Email 5,974 5,398 +10.7% 4,881 45.8 +5.0%
Referral 3,370 2,920 +15.4% 2,414 18.7 +48.3%
N.Rich 779 1 +77800.0% 778 0 —
Organic Social 747 799 -6.5% 716 7 +22.5%
Paid Social 696 153 +354.9% 670 2.2 +248.9%
Display 539 0 — 507 1.1 —
Unassigned 376 2,949 -87.2% 89 2.4 -78.3%
Cross-network 255 322 -20.8% 198 0.9 -54.0%
AI Assistant 78 0 — 72 0.9 —
Organic Video 15 17 -11.8% 14 0.3 +415.7%
Paid Other 13 124 -89.5% 11 0 -94.4%

By country (top 15) — year to date vs last year (not filtered)

Country Sessions Prior Δ Users Engaged Eng. time (h) Δ eng. time
Sweden 65,536 75,286 -13.0% 28,307 50,113 302.3 -8.8%
Norway 14,578 19,437 -25.0% 7,681 11,935 77.8 -24.4%
Finland 2,865 2,199 +30.3% 1,724 2,406 9.8 +17.4%
Denmark 2,640 5,820 -54.6% 1,415 2,067 10.2 -69.4%
United States 2,515 1,538 +63.5% 2,112 2,318 6.2 -13.5%
Netherlands 2,390 1,604 +49.0% 1,830 2,135 6.4 -12.8%
India 2,274 652 +248.8% 2,095 2,194 5.3 +34.4%
Germany 1,926 2,113 -8.8% 1,502 1,776 7.3 -7.2%
United Kingdom 1,701 3,267 -47.9% 1,064 1,411 7.5 -32.1%
Spain 1,503 976 +54.0% 1,002 1,347 7.9 +25.5%
Poland 1,159 831 +39.5% 764 1,055 5.5 +101.6%
Italy 818 307 +166.4% 535 734 4.3 +128.9%
France 776 506 +53.4% 566 714 3.8 +55.1%
Romania 549 70 +684.3% 476 527 2 +329.9%
Portugal 483 66 +631.8% 423 468 2.4 +369.4%

Top source/medium (SE+NO) — year to date vs last year (not filtered)

Source/Medium Sessions Prior Δ Eng. time (h)
(direct) / (none) 27,134 39,590 -31.5% 77.4
google / cpc 22,922 22,691 +1.0% 103.1
google / organic 12,059 15,498 -22.2% 85.6
hs_email / email 5,824 5,261 +10.7% 44.2
bing / cpc 3,606 3,531 +2.1% 20.2
bing / organic 1,494 1,140 +31.1% 13.8
stockholmssjukhem.sharepoint.com / referral 576 668 -13.8% 0.6
linkedin.com / referral 567 569 -0.4% 5.4
ntp.msn.com / referral 429 453 -5.3% 0.7
nrich / native_banner 370 0 — 0
fb / paid 293 22 +1231.8% 1.1
(not set) 279 2,690 -89.6% 2.1
(data not available) 255 32 +696.9% 0.9
certegogroup.sharepoint.com / referral 251 193 +30.1% 0.3
5566319.hs-sites-eu1.com / referral 248 2 +12300.0% 1.4