Email response — which newsletters actually landed
2025-08-24 → 2026-08-24 · 32 campaigns with ≥100 sends. Below threshold campaigns are excluded from the leaderboard but counted in totals.
Total sent
157,108
Open rate
28.23%
Click rate
4.94%
Click-to-open
17.5%
Unsub rate
0.456%
Reply rate
0.067%
Where they read it
Device split for all opens captured by HubSpot's open tracking.
📱 Mobile
20%
20,870 opens
🖥️ Desktop
58%
60,222 opens
❓ Unknown
22%
23,386 opens
Top campaigns by open rate
Subject-line and audience match. Treat these as "people actually opened it."
| Campaign | Sent | Open rate | Click rate | CTOR | Unsubs |
|---|---|---|---|---|---|
| 26 | Product Webinar | Heatmap | 195 | 47.7% | 21.5% | 45.2% | 1 |
| 26 | SE | Lunch & Learn | 4,586 | 33.7% | 8.2% | 24.2% | 14 |
| 25 | Prospects | Global Newsletter | 12,486 | 33.5% | 2.1% | 6.4% | 80 |
| 25 | Customers | Product launches | 8,447 | 30.9% | 4.3% | 13.8% | 14 |
| 25 | SE | Product Marketing | Learning | 3,000 | 30.9% | 10.8% | 35.0% | 3 |
| 25 | SE | Lunch & Learn | 46,171 | 30.6% | 6.5% | 21.2% | 194 |
| SE | MQL | Nurturing | 216 | 30.1% | 11.6% | 38.5% | 2 |
| 26 | Prospects | Global newsletter | 10,885 | 30.0% | 2.1% | 7.1% | 65 |
| 26 | NO | Product Marketing | Learning | 2,228 | 29.8% | 5.0% | 16.8% | 5 |
| 25 | Customers | Global Newsletter | 4,844 | 28.8% | 3.6% | 12.7% | 8 |
| 25 | Prospects | Product launches | 9,198 | 27.7% | 1.6% | 5.8% | 64 |
| 26 | NO | Event | CS | 1,247 | 27.5% | 3.8% | 13.8% | 1 |
| 26 | SE | Product Webinar | Hybrid Listening | 2,749 | 27.4% | 3.1% | 11.5% | 4 |
| 25 | INT | Report | Winning with data | 4,892 | 26.8% | 2.5% | 9.4% | 36 |
| 26 | SE | Product Webinar | 23 April | AI | 4,991 | 26.7% | 9.3% | 34.7% | 8 |
| 26 | NO | Product Webinar | Hybrid Listening | 334 | 26.3% | 2.1% | 8.0% | 0 |
| 26 | Customer | Global newsletters | 4,270 | 25.8% | 3.7% | 14.3% | 5 |
| 25 | Customer Satisfaction Survey | 6,951 | 25.4% | 7.3% | 28.6% | 19 |
| 25 | SE | Integration Survey Customers | 769 | 24.3% | 4.7% | 19.3% | 1 |
| 26 | System updates | 2,393 | 24.0% | 3.8% | 15.7% | 0 |
Top campaigns by click rate
Of people who got it, this share clicked through.
| Campaign | Sent | Click rate | Open rate | Clicks |
|---|---|---|---|---|
| 26 | Product Webinar | Heatmap | 195 | 21.5% | 47.7% | 42 |
| SE | MQL | Nurturing | 216 | 11.6% | 30.1% | 25 |
| 25 | SE | Product Marketing | Learning | 3,000 | 10.8% | 30.9% | 324 |
| 26 | SE | Product Webinar | 23 April | AI | 4,991 | 9.3% | 26.7% | 462 |
| 26 | SE | Lunch & Learn | 4,586 | 8.2% | 33.7% | 373 |
| 25 | Customer Satisfaction Survey | 6,951 | 7.3% | 25.4% | 503 |
| 26 | EN | Product webinar | AI Conversation | 2,768 | 6.9% | 22.1% | 191 |
| 25 | SE | Lunch & Learn | 46,171 | 6.5% | 30.6% | 2,980 |
| 26 | NO | Product Marketing | Learning | 2,228 | 5.0% | 29.8% | 111 |
| NO | Webinar | Lunch & Learn | 5,623 | 4.8% | 18.4% | 268 |
| 25 | SE | Integration Survey Customers | 769 | 4.7% | 24.3% | 36 |
| 25 | Customers | Product launches | 8,447 | 4.3% | 30.9% | 360 |
| 26 | SE | Event | WT Report Breakfast | Stockholm | 1,912 | 4.0% | 23.8% | 76 |
| 26 | NO | Event | CS | 1,247 | 3.8% | 27.5% | 47 |
| 26 | System updates | 2,393 | 3.8% | 24.0% | 90 |
| 26 | Customer | Global newsletters | 4,270 | 3.7% | 25.8% | 157 |
| 25 | Customers | Global Newsletter | 4,844 | 3.6% | 28.8% | 176 |
| 26 | SE | Event | HR Lunch | 1,196 | 3.5% | 22.1% | 41 |
| 26 | SE | Product Webinar | Hybrid Listening | 2,749 | 3.1% | 27.4% | 86 |
| E-mail blasts | 267 | 3.1% | 18.1% | 8 |
Highest click-to-open
Of people who opened it, this share clicked. Best proxy for "content matched the subject line."
| Campaign | Opens | CTOR | Clicks | Sent |
|---|---|---|---|---|
| 26 | Product Webinar | Heatmap | 93 | 45.2% | 42 | 195 |
| SE | MQL | Nurturing | 65 | 38.5% | 25 | 216 |
| 25 | SE | Product Marketing | Learning | 925 | 35.0% | 324 | 3,000 |
| 26 | SE | Product Webinar | 23 April | AI | 1,330 | 34.7% | 462 | 4,991 |
| 26 | EN | Product webinar | AI Conversation | 609 | 31.4% | 191 | 2,768 |
| 25 | Customer Satisfaction Survey | 1,757 | 28.6% | 503 | 6,951 |
| NO | Webinar | Lunch & Learn | 1,029 | 26.0% | 268 | 5,623 |
| 26 | SE | Lunch & Learn | 1,540 | 24.2% | 373 | 4,586 |
| Lunch & Learn | 283 | 21.2% | 60 | 2,645 |
| 25 | SE | Lunch & Learn | 14,060 | 21.2% | 2,980 | 46,171 |
| 25 | SE | Integration Survey Customers | 187 | 19.3% | 36 | 769 |
| E-mail blasts | 47 | 17.0% | 8 | 267 |
| 26 | SE | Event | WT Report Breakfast | Stockholm | 449 | 16.9% | 76 | 1,912 |
| 26 | NO | Product Marketing | Learning | 660 | 16.8% | 111 | 2,228 |
| 26 | SE | Event | HR Lunch | 257 | 16.0% | 41 | 1,196 |
| 26 | System updates | 575 | 15.7% | 90 | 2,393 |
| 26 | Customer | Global newsletters | 1,101 | 14.3% | 157 | 4,270 |
| 25 | Customers | Product launches | 2,607 | 13.8% | 360 | 8,447 |
| Fairs | 29 | 13.8% | 4 | 154 |
| 26 | NO | Event | CS | 341 | 13.8% | 47 | 1,247 |