Email response — which newsletters actually landed
2025-10-27 → 2026-10-27 · 30 campaigns with ≥100 sends. Campaigns below the threshold are left out of the table but counted in the totals.
Total sent
137,954
Delivered
137,257
Open rate
28.0%
Click rate
5.4%
Click-to-open
19.2%
Unsub rate
0.5%
Where they read it
Device split for all opens captured by HubSpot's open tracking.
📱 Mobile
22%
19,861 opens
🖥️ Desktop
58%
53,240 opens
❓ Unknown
20%
18,520 opens
All 30 campaigns with ≥100 sends
Sorted by open rate — click any column header to re-sort. Open and click rates are per delivered email; CTOR (click-to-open) is clicks ÷ opens.
| Campaign | Sent | Open rate | Click rate | CTOR | Clicks | Unsubs | Unsub rate |
|---|---|---|---|---|---|---|---|
| 26 | Product Webinar | Heatmap | 195 | 47.7% | 21.5% | 45.2% | 42 | 1 | 0.5% |
| 25 | SE | Product Marketing | Learning | 340 | 42.4% | 17.6% | 41.7% | 60 | 0 | 0.0% |
| 25 | Customers | Product launches | 1,841 | 38.5% | 8.4% | 21.9% | 155 | 1 | 0.1% |
| 25 | Prospects | Global Newsletter | 4,571 | 34.8% | 3.1% | 8.9% | 141 | 35 | 0.8% |
| SE Winningtemp Event | 1,377 | 33.8% | 8.0% | 23.7% | 110 | 5 | 0.4% |
| 26 | Report | High Performing Organizations | 3,252 | 33.7% | 9.0% | 26.8% | 293 | 25 | 0.8% |
| 26 | SE | Lunch & Learn | 8,880 | 33.3% | 7.9% | 23.6% | 695 | 28 | 0.3% |
| SE | MQL | Nurturing | 227 | 31.7% | 11.0% | 34.7% | 25 | 1 | 0.4% |
| 25 | SE | Lunch & Learn | 37,209 | 31.6% | 6.4% | 20.3% | 2,381 | 160 | 0.4% |
| 26 | Prospects | Global newsletter | 10,885 | 30.1% | 2.1% | 7.1% | 233 | 66 | 0.6% |
| 26 | NO | Product Marketing | Learning | 2,228 | 29.8% | 5.0% | 16.8% | 111 | 5 | 0.2% |
| 25 | Customers | Global Newsletter | 2,954 | 28.5% | 4.7% | 16.5% | 139 | 6 | 0.2% |
| 26 | SE | Product Webinar | Hybrid Listening | 2,749 | 27.5% | 3.1% | 11.4% | 86 | 4 | 0.1% |
| 26 | SE | Product Webinar | 23 April | AI | 4,991 | 26.9% | 9.3% | 34.6% | 463 | 8 | 0.2% |
| 25 | INT | Report | Winning with data | 6,028 | 26.6% | 2.4% | 8.9% | 141 | 46 | 0.8% |
| 26 | NO | Product Webinar | Hybrid Listening | 334 | 26.3% | 2.1% | 8.0% | 7 | 0 | 0.0% |
| 26 | Customer | Global newsletters | 4,270 | 25.8% | 3.7% | 14.2% | 157 | 5 | 0.1% |
| 25 | Customer Satisfaction Survey | 6,882 | 25.7% | 7.5% | 29.3% | 515 | 19 | 0.3% |
| 26 | NO | Event | CS | 1,758 | 25.3% | 3.0% | 12.0% | 53 | 1 | 0.1% |
| 26 | System updates | 6,829 | 22.9% | 2.8% | 12.2% | 191 | 4 | 0.1% |
| 26 | EN | Product webinar | AI Conversation | 2,768 | 22.1% | 7.0% | 31.5% | 192 | 3 | 0.1% |
| 26 | SE | Event | HR Lunch | 1,390 | 21.8% | 3.8% | 17.3% | 51 | 12 | 0.9% |
| 26 | SE | Event | WT Report Breakfast | Stockholm | 2,667 | 21.5% | 3.2% | 14.8% | 83 | 12 | 0.5% |
| 26 | SE | Event | Report Lunch Gothenburg | 836 | 21.1% | 2.3% | 10.8% | 19 | 1 | 0.1% |
| 26 | SE | Event | Benifex Lunch Event | Stockholm | 1,324 | 20.0% | 2.6% | 12.9% | 34 | 4 | 0.3% |
| 26 | EN | Product Webinar | Hybrid Listening | 1,692 | 18.8% | 1.7% | 9.1% | 29 | 4 | 0.2% |
| NO | Webinar | Lunch & Learn | 5,623 | 18.5% | 4.8% | 26.0% | 268 | 34 | 0.6% |
| 26 | SE | Event | Winningtemp Summit | Sthlm | 8,568 | 18.3% | 3.3% | 17.8% | 275 | 51 | 0.6% |
| E-mail blasts | 267 | 18.1% | 3.1% | 17.0% | 8 | 5 | 1.9% |
| 25 | INT | Guide | 576 | 14.2% | 0.7% | 4.9% | 4 | 7 | 1.2% |