Email response — which newsletters actually landed
2025-06-17 → 2026-06-17 · 31 campaigns with ≥100 sends. Below threshold campaigns are excluded from the leaderboard but counted in totals.
Total sent
162,520
Open rate
27.65%
Click rate
4.73%
Click-to-open
17.1%
Unsub rate
0.449%
Reply rate
0.064%
Where they read it
Device split for all opens captured by HubSpot's open tracking.
📱 Mobile
19%
20,346 opens
🖥️ Desktop
57%
60,913 opens
❓ Unknown
23%
24,791 opens
Top campaigns by open rate
Subject-line and audience match. Treat these as "people actually opened it."
| Campaign | Sent | Open rate | Click rate | CTOR | Unsubs |
|---|---|---|---|---|---|
| 26 | Product Webinar | Heatmap | 195 | 47.7% | 21.5% | 45.2% | 1 |
| 26 | SE | Lunch & Learn | 921 | 47.1% | 18.8% | 40.0% | 2 |
| 25 | Prospects | Global Newsletter | 17,052 | 32.0% | 1.6% | 5.1% | 92 |
| 26 | Prospects | Global newsletter | 9,046 | 31.7% | 2.1% | 6.7% | 49 |
| 25 | SE | Lunch & Learn | 47,327 | 31.6% | 6.7% | 21.2% | 203 |
| 25 | Customers | Product launches | 8,447 | 30.9% | 4.3% | 13.8% | 14 |
| 25 | SE | Product Marketing | Learning | 3,000 | 30.8% | 10.8% | 35.0% | 3 |
| 26 | SE | Event | WT Report Breakfast | Stockholm | 985 | 30.2% | 6.6% | 21.8% | 4 |
| 26 | NO | Product Marketing | Learning | 2,228 | 29.6% | 5.0% | 16.9% | 5 |
| 25 | Customers | Global Newsletter | 7,122 | 29.4% | 3.3% | 11.3% | 14 |
| 25 | Prospects | Product launches | 9,198 | 27.7% | 1.6% | 5.8% | 63 |
| 26 | SE | Product Webinar | Hybrid Listening | 2,749 | 27.3% | 3.1% | 11.4% | 4 |
| 25 | INT | Report | Winning with data | 4,892 | 26.8% | 2.5% | 9.4% | 35 |
| 26 | SE | Product Webinar | 23 April | AI | 4,991 | 26.7% | 9.2% | 34.6% | 8 |
| 26 | NO | Product Webinar | Hybrid Listening | 334 | 26.0% | 2.1% | 8.0% | 0 |
| SE | MQL | Nurturing | 196 | 26.0% | 10.7% | 41.2% | 2 |
| 26 | Customer | Global newsletters | 4,270 | 25.8% | 3.7% | 14.3% | 5 |
| 25 | Customer Satisfaction Survey | 6,948 | 25.4% | 7.3% | 28.7% | 18 |
| 25 | SE | Integration Survey Customers | 769 | 24.3% | 4.7% | 19.3% | 1 |
| 26 | System updates | 2,393 | 23.8% | 3.5% | 14.6% | 0 |
Top campaigns by click rate
Of people who got it, this share clicked through.
| Campaign | Sent | Click rate | Open rate | Clicks |
|---|---|---|---|---|
| 26 | Product Webinar | Heatmap | 195 | 21.5% | 47.7% | 42 |
| 26 | SE | Lunch & Learn | 921 | 18.8% | 47.1% | 173 |
| 25 | SE | Product Marketing | Learning | 3,000 | 10.8% | 30.8% | 323 |
| SE | MQL | Nurturing | 196 | 10.7% | 26.0% | 21 |
| 26 | SE | Product Webinar | 23 April | AI | 4,991 | 9.2% | 26.7% | 460 |
| 25 | Customer Satisfaction Survey | 6,948 | 7.3% | 25.4% | 503 |
| 26 | EN | Product webinar | AI Conversation | 2,768 | 6.9% | 21.9% | 190 |
| 25 | SE | Lunch & Learn | 47,327 | 6.7% | 31.6% | 3,158 |
| 26 | SE | Event | WT Report Breakfast | Stockholm | 985 | 6.6% | 30.2% | 64 |
| 26 | NO | Product Marketing | Learning | 2,228 | 5.0% | 29.6% | 111 |
| NO | Webinar | Lunch & Learn | 5,623 | 4.8% | 18.3% | 268 |
| 25 | SE | Integration Survey Customers | 769 | 4.7% | 24.3% | 36 |
| 25 | Customers | Product launches | 8,447 | 4.3% | 30.9% | 360 |
| 26 | Customer | Global newsletters | 4,270 | 3.7% | 25.8% | 157 |
| 26 | System updates | 2,393 | 3.5% | 23.8% | 83 |
| 25 | Customers | Global Newsletter | 7,122 | 3.3% | 29.4% | 236 |
| 26 | SE | Event | HR Lunch | 1,190 | 3.1% | 21.8% | 36 |
| 26 | SE | Product Webinar | Hybrid Listening | 2,749 | 3.1% | 27.3% | 85 |
| E-mail blasts | 267 | 3.1% | 18.1% | 8 |
| Fairs | 154 | 2.6% | 18.8% | 4 |
Highest click-to-open
Of people who opened it, this share clicked. Best proxy for "content matched the subject line."
| Campaign | Opens | CTOR | Clicks | Sent |
|---|---|---|---|---|
| 26 | Product Webinar | Heatmap | 93 | 45.2% | 42 | 195 |
| SE | MQL | Nurturing | 51 | 41.2% | 21 | 196 |
| 26 | SE | Lunch & Learn | 432 | 40.0% | 173 | 921 |
| 25 | SE | Product Marketing | Learning | 923 | 35.0% | 323 | 3,000 |
| 26 | SE | Product Webinar | 23 April | AI | 1,329 | 34.6% | 460 | 4,991 |
| 26 | EN | Product webinar | AI Conversation | 606 | 31.4% | 190 | 2,768 |
| 25 | Customer Satisfaction Survey | 1,753 | 28.7% | 503 | 6,948 |
| NO | Webinar | Lunch & Learn | 1,024 | 26.2% | 268 | 5,623 |
| Lunch & Learn | 522 | 23.8% | 124 | 8,738 |
| 26 | SE | Event | WT Report Breakfast | Stockholm | 293 | 21.8% | 64 | 985 |
| 25 | SE | Lunch & Learn | 14,889 | 21.2% | 3,158 | 47,327 |
| 25 | SE | Integration Survey Customers | 187 | 19.3% | 36 | 769 |
| E-mail blasts | 47 | 17.0% | 8 | 267 |
| 26 | NO | Product Marketing | Learning | 655 | 16.9% | 111 | 2,228 |
| 26 | System updates | 569 | 14.6% | 83 | 2,393 |
| 26 | Customer | Global newsletters | 1,099 | 14.3% | 157 | 4,270 |
| 26 | SE | Event | HR Lunch | 252 | 14.3% | 36 | 1,190 |
| 25 | Customers | Product launches | 2,607 | 13.8% | 360 | 8,447 |
| Fairs | 29 | 13.8% | 4 | 154 |
| 26 | SE | Event | Benifex Lunch Event | Stockholm | 263 | 12.9% | 34 | 1,324 |