NRich — ABM intent + ad performance

Per-account intent scores, ad creative engagements, and GA4 traffic attribution · 54 intent accounts · Open NRich dashboard ↗

SNAPSHOT NRich syncs property snapshots to HubSpot (composite intent score, top ads, etc.) — no per-day timeseries, so date filtering doesn’t apply. Numbers refresh once per day with the cron.

Top-line

Intent accounts
54
HubSpot · NRich · In the NRich intent list (live)
Avg intent score
64.5
HubSpot · NRich · Composite intent score (0-100)
Total engagements
390
HubSpot · NRich · Ad + content engagements across all intent accounts
Ad clicks
111
HubSpot · NRich · Total ad clicks attributed by NRich
Video views
221
HubSpot · NRich · Total video plays
Website visits
292
HubSpot · NRich · Pages viewed across intent accounts
GA4 sessions
349
GA4 · Sessions from any source containing 'nrich'
GA4 engaged sessions
348
GA4 · 99.7% engagement rate
Direction — across 30 creatives: 8 Scale 14 Keep 1 Watch 7 Kill Recomputed every refresh. Sort any column by clicking the header.

Top campaigns — NRich engagements vs GA4 sessions

NRich engagements come from the ABM platform (ad views, clicks, video plays). GA4 sessions come from utm_source=nrich hits to the website. Campaign names matched by token overlap (≥50%) so they may not align 1-to-1.

Campaign (NRich) NRich engagements GA4 sessions GA4 campaign match
2. SE Awareness 102 97 Awareness SE
2. SE Consideration 99 120 Consideration SE
3. NO Awareness 55 1 Awareness NO
1. ROW Awareness |EU] Cross Sell + Intent 45 1 1. ROW Consideration |EU] Cross Sell + Intent
1. ROW Decision |EU] Cross Sell + Intent 36 1 1. ROW Consideration |EU] Cross Sell + Intent
1. ROW Consideration |EU] Cross Sell + Intent 24 1 1. ROW Consideration |EU] Cross Sell + Intent
3. NO Consideration 19 120 Consideration SE
2. SE Decision 10 11 Decision SE

Format performance — Video vs Display

Format Creatives Engagements GA4 sessions Sessions / engagement Avg eng. per creative
Video 17 156 116 74.4% 9
Display 6 54 48 88.9% 9
Article 4 23 1 4.3% 6
Other 3 18 24 133.3% 6

Market performance

Market Creatives Engagements GA4 sessions Sessions / engagement
SE 16 157 158 100.6%
ROW / EU 8 54 7 13.0%
NO 6 40 24 60.0%

Funnel stage performance

Stage Campaigns Engagements GA4 sessions Sessions / engagement
Awareness 3 202 99 49.0%
Consideration 3 142 241 169.7%
Decision 2 46 12 26.1%

Video creatives — ranked

Score weights NRich engagements (60%) and GA4 sessions-per-engagement (40%). Verdict pill: Scale = top 25%, Keep = mid 50%, Watch = bottom 25%, Kill = volume < 5. Click any column to sort.

Verdict Creative Inferred campaign Stage Market Engagements GA4 sessions Sess / eng
Scale Kommunikativt ledarskap med Elaine (Video) 2. SE Consideration Consideration SE 24 22 91.7%
Scale Winningtemp i pratiken (Video) 2. SE Consideration Consideration SE 20 18 90.0%
Scale AI Conversation 30 sec (Video) 2. SE Consideration Consideration SE 26 7 26.9%
Scale SE_Video_ResultofWT_long (Video) 2. SE Consideration Consideration SE 15 21 140.0%
Keep ENG_Video_ResultofWT long (Video) 2. SE Awareness Awareness SE 6 19 316.7%
Keep ENG_Video_ResultofWT_short (Video) 2. SE Awareness Awareness SE 5 16 320.0%
Kill SE_Video_ResultofWT_short (Video) 2. SE Consideration Consideration SE 4 10 250.0%
Keep NO_SUB_ENG_Video_ResultofWT_Long (Video) 3. NO Awareness Awareness NO 7 1 14.3%
Keep NO_SUB_ENG_Video_ResultofWT_short (Video) 3. NO Awareness Awareness NO 5 1 20.0%
Keep Net Generation Employee Listening (Video) 3. NO Awareness Awareness NO 5 1 20.0%
Keep Next Gen Employee Listening A (Video) 1. ROW Decision |EU] Cross Sell + Intent Decision ROW / EU 11 0 0.0%
Keep Next Gen Employee Listening B (Video) 1. ROW Decision |EU] Cross Sell + Intent Decision ROW / EU 8 0 0.0%
Kill Video Next Gen Employee Listening (Video) 2. SE Awareness Awareness SE 4 0 0.0%
Kill Video Next Gen Employee Listning A (Video) 2. SE Awareness Awareness SE 4 0 0.0%
Kill Video WT in one minute (Video) 1. ROW Awareness |EU] Cross Sell + Intent Awareness ROW / EU 4 0 0.0%
Kill Next Gen Employee Listening - A (Video) 1. ROW Awareness |EU] Cross Sell + Intent Awareness ROW / EU 4 0 0.0%
Kill Next Gen Employee Listening - C (Video) 1. ROW Awareness |EU] Cross Sell + Intent Awareness ROW / EU 4 0 0.0%

Display creatives — ranked

Verdict Creative Inferred campaign Stage Market Engagements GA4 sessions Sess / eng
Scale ENG_Engagement Quiz_Graphics (Display) 3. NO Awareness Awareness NO 11 21 190.9%
Scale ENG_Engagement Quiz_People (Display) 2. SE Awareness Awareness SE 8 27 337.5%
Keep Winning with data Report (Display) 2. SE Consideration Consideration SE 12 0 0.0%
Keep AI Ad for Cost of Disengagement Vis (Display) 1. ROW Awareness |EU] Cross Sell + Intent Awareness ROW / EU 12 0 0.0%
Keep Winning with data report heavylift (Display) 2. SE Consideration Consideration SE 6 0 0.0%
Watch Psykosocial arbeidsmiljo (Display) 3. NO Awareness Awareness NO 5 0 0.0%

Articles / content pages — ranked

Source: NRich website-engagement tracking. URLs matching /blog/, /guides/, /lunch-learn/, or the localised content paths. Sorted by visits.

Verdict URL Visits
Scale https://www.winningtemp.com/sv/guides/winning-with-data-the-business-impact-of-employee-feedback 13
Scale https://www.winningtemp.com/guides/the-real-cost-of-disengaged-teams 13
Scale https://www.winningtemp.com/sv/ai-conversation 9
Scale https://www.winningtemp.com/sv/hr-engagement-test 9
Scale https://www.winningtemp.com/no/hr-engagement-test 7
Keep https://www.winningtemp.com/sv/blog/vad-ar-enps-och-hur-anvander-du-det-ratt 5
Keep https://www.winningtemp.com/guides/winning-with-data-the-business-impact-of-employee-feedback 5
Kill https://www.winningtemp.com/no/gjennomgang-av-winningtemp-psychological-safety 3
Kill https://www.winningtemp.com/blog/why-modern-hr-leaders-choose-winningtemp 3
Kill https://www.winningtemp.com/blog/why-einstein-would-love-winningtemps-ai-and-why-your-team-will-too 2
Kill https://www.winningtemp.com/sv/lunch-learn/fran-skav-till-resultat---hur-tidiga-samtal-starker-prestation-samarbete-och-lonsamhet 2
Kill https://www.winningtemp.com/no/guides/winning-with-data-the-business-impact-of-employee-feedback 2
Kill https://www.winningtemp.com/sv/lp/engagerade-medarbetare 2
Kill https://www.winningtemp.com/sv/om-oss 2
Kill https://www.winningtemp.com/sv/funktioner 2
Kill https://www.winningtemp.com/no/pris 1
Kill https://www.winningtemp.com/blog/why-nordic-leadership-is-setting-the-global-standard- 1
Kill https://www.winningtemp.com/sv/blog/de-7-goda-vanorna-som-leder-dig-till-framgang-i-livet-och-pa-jobbet 1

Intent accounts — by composite score (top 25)

Click "Open ↗" to jump straight into the NRich account dashboard.

Company Score Top topics Eng. Clicks Videos Visits Last engaged
VISMA ENTERPRISE AS 79 — 12 0 9 15 2026-06-12
Södertälje kommun 77 — 30 2 26 30 2026-06-13
Sjöfartsverket 76 — 4 0 4 2 2026-06-14
HELSE VEST IKT AS 75 — 23 7 12 13 2026-06-16
Royal Bank of Canada 75 — 11 4 5 4 2026-06-14
FOLKUNIVERSITETET STIFTELSEN KURS- VERKSAMHETEN VID LUNDS UNIVERSITET 74 — 10 0 10 1 2026-06-08
Maersk 74 — 6 0 4 5 2026-06-13
TV 2 AS 73 — 7 1 1 3 2026-06-12
NorrköpingsTidningar 73 — 2 0 0 27 2026-06-09
Göteborgs-Posten 73 — 2 0 2 11 2026-05-25
Capio 72 — 14 2 7 4 2026-06-16
Johnson Matthey Formox 72 — 14 3 10 3 2026-06-10
Lindab Ventilation Aktiebolag 72 — 3 0 1 1 2026-06-09
Benify AB 72 — 1 0 1 5 2026-06-08
Bonnier News Local AB 72 — 0 0 0 3 —
SAF-HOLLAND 72 — 0 0 0 1 —
Botkyrka kommun 70 — 12 3 4 3 2026-06-15
Falck 70 — 7 1 6 3 2026-06-16
Husqvarna Group 70 — 6 1 4 3 2026-06-16
UNIVERSITETET I BERGEN 70 — 5 2 2 5 2026-06-13
Dtu - Technical University Of Denmark 70 — 2 2 0 6 2026-06-04
ZENSEACT AB 70 — 0 0 0 3 —
Telewizja Polska 69 — 13 5 4 5 2026-06-14
SCA Logistics Aktiebolag 68 — 10 0 10 3 2026-06-12
Orange Cyberdefense France 68 — 1 1 0 11 2026-05-20

GA4 detail — by campaign (sessions)

Campaign Sessions
Consideration SE 120
Awareness SE 97
2. SE Awareness 65
2. SE Consideration 46
Decision SE 11
Consideration ROW 7
(referral) 4
2. SE Decision 2
1. ROW Consideration |EU] Cross Sell + Intent 1
Awareness NO 1

GA4 detail — by creative (utm_content)

Campaign Medium Creative (utm_content) Sessions Engaged
Consideration SE native_banner Image display ad 300×250 31 31
Awareness SE cross_channel ENG_Engagement Quiz_People 23 23
Consideration SE cross_channel Rapport_split 20 20
Awareness SE native_video SE_Video_ResultofWT_long 19 19
Awareness SE cross_channel ENG_Engagement Quiz_Graphics 18 18
Consideration SE native_video Kommunikativt ledarskap med Elaine 18 18
Consideration SE cross_channel Rapport_tyngdlyftning 15 15
Awareness SE native_video ENG_Video_ResultofWT long 15 15
Awareness SE native_video ENG_Video_ResultofWT_short 14 14
Consideration SE native_video Winningtemp i pratiken 12 12
Decision SE cross_channel Employee listening made easy 11 11
Consideration SE native_banner Image display ad 300×600 11 11
2. SE Awareness native_banner Ai Conv | 5A | 300×250 10 10
2. SE Consideration native_banner Image display ad 300×250 10 10
2. SE Consideration cross_channel Rapport_tyngdlyftning 9 9
2. SE Awareness native_banner Ai Conv | 2A | 300×250 9 9
2. SE Awareness native_banner Ai Conv | 1A | 300×250 8 8
Awareness SE native_video SE_Video_ResultofWT_short 8 8
2. SE Awareness native_banner Ai Conv | 3A | 300×250 7 7
Consideration SE native_banner Image display ad 970×250 7 7
2. SE Awareness native_video AI Conversation 30 sec 7 7
2. SE Consideration cross_channel Rapport_split 6 6
2. SE Awareness native_banner Ai Conv | 4A | 300×250 6 6
2. SE Consideration native_video Winningtemp i pratiken 6 6
Consideration SE native_banner Image display ad 250×250 5 5
(referral) referral (not set) 4 3
2. SE Awareness cross_channel ENG_Engagement Quiz_People 4 4
2. SE Consideration native_banner Image display ad 250×250 4 4
2. SE Consideration native_banner Image display ad 300×600 4 4
2. SE Awareness native_video ENG_Video_ResultofWT long 4 4
2. SE Consideration native_video Kommunikativt ledarskap med Elaine 4 4
2. SE Awareness cross_channel ENG_Engagement Quiz_Graphics 3 3
2. SE Consideration native_banner Image display ad 970×250 3 3
Consideration ROW native_banner Image display ad 300×250 2 2
2. SE Awareness native_video ENG_Video_ResultofWT_short 2 2
2. SE Awareness native_video SE_Video_ResultofWT_long 2 2
2. SE Awareness native_video SE_Video_ResultofWT_short 2 2
Consideration ROW native_video NR | 25 | TOFU | Vid | (1) (1) 2 2
2. SE Decision cross_channel Employee listening made easy 1 1
Consideration ROW cross_channel Report_split 1 1
2. SE Decision native_article Alfa Laval använder medarbetardata 1 1
1. ROW Consideration |EU] Cross Sell + Intent native_banner Image display ad 300×250 1 1
Consideration ROW native_banner Image display ad 250×250 1 1
Consideration SE native_banner Image display ad 336×280 1 1
2. SE Awareness native_video Net Generation Employee Listening 1 1
Awareness NO native_video NO_SUB_ENG_Video_ResultofWT_Long 1 0
Consideration ROW native_video 26|AO|MOFU|ROW|Video|HR|A 1 1