N.Rich — ABM intent + ad performance

Per-account intent scores, ad creative engagements, and GA4 traffic attribution · 69 intent accounts · Open N.Rich ↗

SNAPSHOT N.Rich syncs property snapshots to HubSpot (composite intent score, top ads, etc.) — no per-day timeseries, so date filtering doesn’t apply. Numbers refresh once per day with the cron.

Top-line

Intent accounts

HubSpot · N.Rich · In the N.Rich intent list (live)

Avg intent score

65.8

HubSpot · N.Rich · Composite intent score (0-100)

Total engagements

460

HubSpot · N.Rich · Ad + content engagements across all intent accounts

Ad clicks

110

HubSpot · N.Rich · Total ad clicks attributed by N.Rich

Video views

314

HubSpot · N.Rich · Total video plays

Website visits

209

HubSpot · N.Rich · Pages viewed across intent accounts

GA4 sessions

778

+77700.0% YoY

GA4 · Sessions from any source containing 'nrich'

GA4 engaged sessions

777

GA4 · 99.9% engagement rate · caveat: N.Rich-tagged traffic looks automated (see GA4 ↔ N.Rich), so this is not a measure of real interest

Direction — across 30 creatives: 8 Scale 11 Keep 5 Watch 6 Kill Recomputed every refresh. Sort any column by clicking the header.

Top campaigns — N.Rich engagements vs GA4 sessions

N.Rich engagements come from the ABM platform (ad views, clicks, video plays). GA4 sessions come from utm_source=nrich hits to the website. Campaign names matched by token overlap (≥50%) within the same market and funnel stage, so they may not align 1-to-1; "—" = no GA4 campaign for that market.

Campaign (N.Rich)	N.Rich engagements	GA4 sessions	GA4 campaign match
2. SE Awareness	172	300	2. SE Awareness
2. SE Consideration	152	198	2. SE Consideration
3. NO Awareness	78	1	Awareness NO
4. FI-DK Awareness	37	1	4. FI-DK Awareness
3. NO Consideration	14	0	—
2. SE Decision	7	38	2. SE Decision

Format performance — Video vs Display

Format	Creatives	Engagements	GA4 sessions	Sessions / engagement	Avg eng. per creative
Video	22	216	174	0.81×	10
Display	4	34	134	3.94×	9
Other	3	21	68	3.24×	7
Article	1	7	0	0.00×	7

Market performance

Market	Creatives	Engagements	GA4 sessions	Sessions / engagement
SE	21	213	298	1.40×
NO	6	52	44	0.85×
?	3	13	34	2.62×

Funnel stage performance

Stage	Campaigns	Engagements	GA4 sessions	Sessions / engagement
Awareness	3	287	302	1.05×
Consideration	2	166	198	1.19×
Decision	1	7	38	5.43×

Video creatives — ranked

Score weights N.Rich engagements (60%) and GA4 sessions-per-engagement (40%). Verdict pill: Scale = top 25%, Keep = mid 50%, Watch = bottom 25%, Kill = volume < 5. Click any column to sort.

Verdict	Creative	Inferred campaign	Stage	Market	Engagements	GA4 sessions	Sess / eng
Scale	Next Gen Employee Listening A (Video)	2. SE Consideration	Consideration	SE	23	7	0.30×
Scale	AI Conversation 30 sec (Video)	2. SE Awareness	Awareness	SE	17	10	0.59×
Scale	Video Next Gen Employee Listening (Video)	2. SE Consideration	Consideration	SE	16	7	0.44×
Scale	SE_Video_ResultofWT_long (Video)	3. NO Awareness	Awareness	NO	14	26	1.86×
Scale	Winningtemp i pratiken (Video)	2. SE Consideration	Consideration	SE	14	21	1.50×
Scale	Next Gen Employee Listening - B (Video)	3. NO Awareness	Awareness	NO	15	7	0.47×
Keep	Kommunikativt ledarskap med Elaine (Video)	2. SE Consideration	Consideration	SE	13	26	2.00×
Keep	Video Next Gen Employee Listening D (Video)	2. SE Awareness	Awareness	SE	13	7	0.54×
Keep	Hybrid Listening animated video (Video)	2. SE Awareness	Awareness	SE	18	5	0.28×
Keep	SE_Video_ResultofWT_short (Video)	2. SE Awareness	Awareness	SE	7	14	2.00×
Keep	Video WT in 1min (Video)	2. SE Awareness	Awareness	SE	7	6	0.86×
Keep	Video Next Gen Employee Listning A (Video)	2. SE Awareness	Awareness	SE	6	7	1.17×
Keep	HPO report hemlighetene (Video)	3. NO Awareness	Awareness	NO	6	8	1.33×
Keep	Next Gen Employee Listening - A (1) (Video)	4. FI-DK Awareness	Awareness	?	5	7	1.40×
Keep	Video Next Gen Employee Listening B (Video)	2. SE Awareness	Awareness	SE	5	7	1.40×
Kill	NR \| 25 \| TOFU \| Vid \| (Video)	4. FI-DK Awareness	Awareness	?	4	2	0.50×
Watch	Video Net Gen Employee Listening (Video)	2. SE Awareness	Awareness	SE	5	2	0.40×
Watch	Net Generation Employee Listening (Video)	3. NO Awareness	Awareness	NO	8	2	0.25×
Watch	HPO report hemligheten bakom (Video)	2. SE Awareness	Awareness	SE	5	1	0.20×
Watch	NO_SUB_ENG_Video_ResultofWT_short (Video)	3. NO Awareness	Awareness	NO	5	1	0.20×
Watch	EU AI Act Long SE (Video)	2. SE Consideration	Consideration	SE	6	1	0.17×
Kill	EU AI Act Short NO (Video)	3. NO Awareness	Awareness	NO	4	0	0.00×

Display creatives — ranked

Verdict	Creative	Inferred campaign	Stage	Market	Engagements	GA4 sessions	Sess / eng
Scale	Report High performing orgs (Display)	2. SE Awareness	Awareness	SE	16	24	1.50×
Keep	Winning with data report heavylift (Display)	2. SE Consideration	Consideration	SE	8	31	3.88×
Keep	Winning with data Report (Display)	2. SE Consideration	Consideration	SE	6	31	5.17×
Kill	Employee listening made easy (Display)	2. SE Consideration	Consideration	SE	4	48	12.00×

Articles / content pages — ranked

Source: N.Rich website-engagement tracking. URLs matching /blog/, /guides/, /lunch-learn/, or the localised content paths. Sorted by visits; Low traffic = fewer than 5 visits.

Verdict	URL	Visits
Scale	https://www.winningtemp.com/sv/guides/winning-with-data-the-business-impact-of-employee-feedback	27
Scale	https://www.winningtemp.com/sv/framgangsrika-organisationer	24
Scale	https://www.winningtemp.com/sv/ai-conversation	13
Scale	https://www.winningtemp.com/sv/lunch-learn/osynlig-ohalsa-vad-kostar-den-egentligen-och-vad-kan-du-gora-at-det	9
Scale	https://www.winningtemp.com/sv/events/winningtemp-summit-2026--	8
Scale	https://www.winningtemp.com/no/hr-engagement-test	5
Low traffic	https://www.winningtemp.com/no/fremgangsrike-organisasjoner	3
Low traffic	https://www.winningtemp.com/no/gjennomgang-av-winningtemp-psychological-safety	3
Low traffic	https://www.winningtemp.com/no/guides/winning-with-data-the-business-impact-of-employee-feedback	2
Low traffic	https://www.winningtemp.com/sv/lp/engagerade-medarbetare	2
Low traffic	https://www.winningtemp.com/sv/om-oss	2
Low traffic	https://www.winningtemp.com/no/guides/47-sporsmal-du-bor-benytte-i-en-medarbeidersamtale	2
Low traffic	https://www.winningtemp.com/sv/lunch-learn	2
Low traffic	https://www.winningtemp.com/sv/ledare	1
Low traffic	https://www.winningtemp.com/no/blog/hvordan-ledere-kan-forbedre-mental-helse-pa-arbeidsplassen	1
Low traffic	https://www.winningtemp.com/dk/blog/bor-du-vaelge-en-kvalitativ-eller-en-kvantitativ-medarbejderundersogelse	1
Low traffic	https://www.winningtemp.com/sv/lunch-learn/vad-kravs-av-ledarskapet-nar-ingen-har-alla-svar	1
Low traffic	https://www.winningtemp.com/sv/lunch-learn/fran-skav-till-resultat---hur-tidiga-samtal-starker-prestation-samarbete-och-lonsamhet	1
Low traffic	https://www.winningtemp.com/no/blog/en-sterk-bedriftskultur	1
Low traffic	https://www.winningtemp.com/sv/events/vad-engagemangs--data-avslojar-om-hogpresterande-organisationer	1
Low traffic	https://www.winningtemp.com/guides/the-real-cost-of-disengaged-teams	1
Low traffic	https://www.winningtemp.com/no/guides/8-prinsipper-for-a-bygge-en-sterk-tilbakemeldingskultur	1
Low traffic	https://www.winningtemp.com/no/lp/organisasjonskultur	1

Intent accounts — by composite score (top 25)

Top 25 accounts by N.Rich composite intent score. The full merged list, with each account's touch history, is on the Pipeline page.

Company	Score	Top topics	Eng.	Clicks	Videos	Visits	Last engaged
Sigtuna kommun	78	—	10	6	4	6	2026-10-23
Trondheim kommune	77	—	10	0	10	2	2026-10-22
Aker Solutions	77	(62) Employee Feedback Questionnaire	9	4	3	8	2026-10-26
Skövde kommun	77	—	6	5	1	13	2026-10-22
Värmdö kommun	77	—	5	3	2	3	2026-10-21
Åre kommun	77	—	5	1	4	1	2026-10-09
Kalmar Kommun	76	—	13	2	6	3	2026-10-26
Strömsunds kommun	75	—	18	13	5	13	2026-10-23
Kristianstads kommun	75	—	14	3	10	6	2026-10-22
RINGERIKE KOMMUNE	75	—	1	0	1	1	2026-10-26
Skanska Sverige AB	75	—	0	0	0	4	2026-09-14
Renova Miljö AB	75	—	0	0	0	1	2026-08-18
Husqvarna Group	75	—	0	0	0	3	2026-08-19
Varbergs kommun	74	—	22	3	18	5	2026-10-22
Jönköpings kommun	74	—	15	11	4	12	2026-10-20
Dtu - Technical University Of Denmark	74	—	1	0	1	4	2026-10-20
Equinor ASA	73	(59) Glint, (13) Culture Amp	30	3	24	5	2026-10-26
Lindesbergs kommun	73	—	11	3	7	6	2026-10-23
AstraZeneca	73	—	6	2	1	4	2026-10-26
Etraveli Group AB	73	—	2	0	1	1	2026-10-01
Umeå universitet	72	—	12	0	10	2	2026-10-22
OneMed Sverige AB	72	—	0	0	0	1	—
Grant Thornton Sweden AB	72	—	0	0	0	1	2026-02-26
FÖRSVARETS MATERIELVERK	72	—	0	0	0	1	2026-09-21
Motala kommun	71	—	33	7	26	7	2026-10-26

GA4 detail — by campaign (sessions)

Campaign	Sessions
2. SE Awareness	300
2. SE Consideration	198
Consideration SE	120
Awareness SE	97
2. SE Decision	38
Decision SE	11
Consideration ROW	7
(referral)	4
1. ROW Consideration \|EU] Cross Sell + Intent	3
1. ROW Awareness \|EU] Cross Sell + Intent	3
4. FI-DK Awareness	1
Awareness NO	1

GA4 detail — by creative (utm_content)

Campaign	Medium	Creative (utm_content)	Sessions	Engaged
2. SE Consideration	native_banner	Datarapport Display ad 300×250	43	43
2. SE Awareness	native_banner	Ai Conv \| 5A \| 300×250	40	40
2. SE Decision	cross_channel	Employee listening made easy	37	37
2. SE Awareness	native_banner	Ai Conv \| 1A \| 300×250	35	35
2. SE Awareness	native_banner	Ai Conv \| 2A \| 300×250	33	33
2. SE Consideration	cross_channel	Winning with data report heavylift	31	31
Consideration SE	native_banner	Image display ad 300×250	31	31
2. SE Awareness	native_banner	Ai Conv \| 3A \| 300×250	28	28
2. SE Consideration	cross_channel	Winning with data Report	26	26
2. SE Awareness	native_banner	Ai Conv \| 4A \| 300×250	25	25
2. SE Awareness	cross_channel	Report High performing orgs	24	24
Awareness SE	cross_channel	ENG_Engagement Quiz_People	23	23
Consideration SE	cross_channel	Rapport_split	20	20
Awareness SE	native_video	SE_Video_ResultofWT_long	19	19
Awareness SE	cross_channel	ENG_Engagement Quiz_Graphics	18	18
Consideration SE	native_video	Kommunikativt ledarskap med Elaine	18	18
2. SE Awareness	native_banner	Report HPO Medium rectangle 300x250	17	17
Consideration SE	cross_channel	Rapport_tyngdlyftning	15	15
2. SE Awareness	native_banner	Report HPO Half page 300x600	15	15
Awareness SE	native_video	ENG_Video_ResultofWT long	15	15
Awareness SE	native_video	ENG_Video_ResultofWT_short	14	14
2. SE Consideration	native_banner	Datarapport Display ad 970×250	12	12
Consideration SE	native_video	Winningtemp i pratiken	12	12
Decision SE	cross_channel	Employee listening made easy	11	11
2. SE Consideration	native_banner	Datarapport Display ad 300×600	11	11
Consideration SE	native_banner	Image display ad 300×600	11	11
2. SE Consideration	native_banner	Image display ad 300×250	10	10
2. SE Awareness	native_video	AI Conversation 30 sec	10	10
2. SE Consideration	cross_channel	Rapport_tyngdlyftning	9	9
2. SE Consideration	native_video	Winningtemp i pratiken	9	9
2. SE Awareness	native_banner	Report HPO Bilboard 970x250	8	8
2. SE Consideration	native_video	Kommunikativt ledarskap med Elaine	8	8
Awareness SE	native_video	SE_Video_ResultofWT_short	8	8
2. SE Consideration	native_banner	Datarapport Display ad 336×280	7	7
Consideration SE	native_banner	Image display ad 970×250	7	7
2. SE Awareness	native_video	SE_Video_ResultofWT_long	7	7
2. SE Awareness	native_video	Video Next Gen Employee Listning A	7	7
2. SE Consideration	native_video	Video Next Gen Employee Listening	7	7
2. SE Consideration	cross_channel	Rapport_split	6	6
2. SE Awareness	native_video	SE_Video_ResultofWT_short	6	6
2. SE Awareness	native_video	Video WT in 1min	6	6
2. SE Awareness	native_banner	Report HPO Large Rectangle 336x280	5	5
Consideration SE	native_banner	Image display ad 250×250	5	5
(referral)	referral	(not set)	4	3
2. SE Awareness	cross_channel	ENG_Engagement Quiz_People	4	4
2. SE Awareness	native_banner	Report HPO 250x250	4	4
2. SE Consideration	native_banner	Datarapport Display ad 250×250	4	4
2. SE Consideration	native_banner	Image display ad 250×250	4	4
2. SE Consideration	native_banner	Image display ad 300×600	4	4
2. SE Awareness	native_video	ENG_Video_ResultofWT long	4	4