CENTCOM

NRich — ABM intent + ad performance

Per-account intent scores, ad creative engagements, and GA4 traffic attribution · 26 intent accounts · Open NRich dashboard ↗

SNAPSHOT NRich syncs property snapshots to HubSpot (composite intent score, top ads, etc.) — no per-day timeseries, so date filtering doesn’t apply. Numbers refresh once per day with the cron.

Top-line

Intent accounts
26
HubSpot · NRich · In the NRich intent list (live)
Avg intent score
67.2
HubSpot · NRich · Composite intent score (0-100)
Total engagements
161
HubSpot · NRich · Ad + content engagements across all intent accounts
Ad clicks
108
HubSpot · NRich · Total ad clicks attributed by NRich
Video views
34
HubSpot · NRich · Total video plays
Website visits
186
HubSpot · NRich · Pages viewed across intent accounts
GA4 sessions
525
GA4 · Sessions from any source containing 'nrich'
GA4 engaged sessions
524
GA4 · 99.8% engagement rate
Direction — across 29 creatives: 6 Scale 0 Keep 0 Watch 23 Kill Recomputed every refresh. Sort any column by clicking the header.

Top campaigns — NRich engagements vs GA4 sessions

NRich engagements come from the ABM platform (ad views, clicks, video plays). GA4 sessions come from utm_source=nrich hits to the website. Campaign names matched by token overlap (≥50%) so they may not align 1-to-1.

Campaign (NRich) NRich engagements GA4 sessions GA4 campaign match
2. SE Awareness 109 97 Awareness SE
2. SE Consideration 41 120 Consideration SE
3. NO Awareness 5 1 Awareness NO
1. ROW Awareness |EU] Cross Sell + Intent 4 3 1. ROW Awareness |EU] Cross Sell + Intent
2. SE Decision 2 14 2. SE Decision

Format performance — Video vs Display

Format Creatives Engagements GA4 sessions Sessions / engagement Avg eng. per creative
Other 6 90 98 108.9% 15
Video 10 18 79 438.9% 2
Article 7 15 0 0.0% 2
Display 6 11 104 945.5% 2

Market performance

Market Creatives Engagements GA4 sessions Sessions / engagement
SE 24 128 273 213.3%
NO 4 4 8 200.0%
ROW / EU 1 2 0 0.0%

Funnel stage performance

Stage Campaigns Engagements GA4 sessions Sessions / engagement
Awareness 3 118 101 85.6%
Consideration 1 41 120 292.7%
Decision 1 2 14 700.0%

Video creatives — ranked

Score weights NRich engagements (60%) and GA4 sessions-per-engagement (40%). Verdict pill: Scale = top 25%, Keep = mid 50%, Watch = bottom 25%, Kill = volume < 5. Click any column to sort.

Verdict Creative Inferred campaign Stage Market Engagements GA4 sessions Sess / eng
Scale Video Next Gen Employee Listening (Video) 2. SE Awareness Awareness SE 5 4 80.0%
Kill Kommunikativt ledarskap med Elaine (Video) 2. SE Consideration Consideration SE 4 24 600.0%
Kill Next Gen Employee Listening A (Video) 2. SE Awareness Awareness SE 2 4 200.0%
Kill Hybrid Listening animated video (Video) 3. NO Awareness Awareness NO 1 3 300.0%
Kill Next Gen Employee Listening - B (Video) 3. NO Awareness Awareness NO 1 4 400.0%
Kill NO_SUB_ENG_Video_ResultofWT_Long (Video) 3. NO Awareness Awareness NO 1 1 100.0%
Kill AI Conversation 30 sec (Video) 2. SE Awareness Awareness SE 1 9 900.0%
Kill SE_Video_ResultofWT_long (Video) 2. SE Awareness Awareness SE 1 24 2400.0%
Kill Video Next Gen Employee Listening D (Video) 2. SE Awareness Awareness SE 1 4 400.0%
Kill Video WT in 1min (Video) 2. SE Awareness Awareness SE 1 2 200.0%

Display creatives — ranked

Verdict Creative Inferred campaign Stage Market Engagements GA4 sessions Sess / eng
Kill Winning with data Report (Display) 2. SE Awareness Awareness SE 3 12 400.0%
Kill Datarapport Display ad 970×250 () 2. SE Awareness Awareness SE 2 23 1150.0%
Kill Datarapport Display ad 300×250 () 2. SE Awareness Awareness SE 2 23 1150.0%
Kill Datarapport Display ad 300×600 () 2. SE Awareness Awareness SE 1 23 2300.0%
Kill Datarapport Display ad 336×280 () 2. SE Consideration Consideration SE 1 23 2300.0%
Kill AI Ad for Cost of Disengagement Vis (Display) 1. ROW Awareness |EU] Cross Sell + Intent Awareness ROW / EU 2 0 0.0%

Articles / content pages — ranked

Source: NRich website-engagement tracking. URLs matching /blog/, /guides/, /lunch-learn/, or the localised content paths. Sorted by visits.

Verdict URL Visits
Scale https://www.winningtemp.com/sv/ai-conversation 42
Scale https://www.winningtemp.com/sv/guides/winning-with-data-the-business-impact-of-employee-feedback 9
Kill https://www.winningtemp.com/sv/lp/psykosocial-arbetsmiljo 3
Kill https://www.winningtemp.com/sv/framgangsrika-organisationer 3
Kill https://www.winningtemp.com/sv/funktioner 2
Kill https://www.winningtemp.com/sv/pris 2
Kill https://www.winningtemp.com/sv/kunskapsbank 2
Kill https://www.winningtemp.com/guides/the-real-cost-of-disengaged-teams 2
Kill https://www.winningtemp.com/sv/hr-engagement-test 1
Kill https://www.winningtemp.com/blog/what-is-enps-and-how-do-you-use-it-the-right-way 1
Kill https://www.winningtemp.com/sv/lunch-learn/vad-kravs-av-ledarskapet-nar-ingen-har-alla-svar 1
Kill https://www.winningtemp.com/sv/webinar/kraften-i-medarbetardata-winningtemp-sana-google 1
Kill https://www.winningtemp.com/sv/lunch-learn/hitta-tillbaka-till-arbetsgladjen 1
Kill https://www.winningtemp.com/sv/ty/ty-mall-fragor-vid-medarbetarsamtal-utvecklingssamtal 1

Intent accounts — by composite score (top 25)

Click "Open ↗" to jump straight into the NRich account dashboard.

Company Score Top topics Eng. Clicks Videos Visits Last engaged
Kiruna kommun 79 — 33 33 0 47 2026-08-20
Gnesta kommun 78 — 5 2 3 2 2026-08-12
Skövde kommun 75 — 12 5 3 12 2026-08-18
Umeå universitet 74 — 14 2 6 4 2026-08-21
VISMA ENTERPRISE AS 74 — 6 1 4 10 2026-08-18
Skanska Sverige AB 74 — 0 0 0 3 —
Helsingborgs kommun 73 — 18 11 4 11 2026-08-21
Liseberg Aktiebolag 72 — 3 0 3 4 2026-08-09
Socialstyrelsen 72 — 0 0 0 1 2026-06-26
JOAB Försäljnings Aktiebolag 72 — 0 0 0 2 2026-07-16
Publicis Groupe 72 — 0 0 0 0 2026-01-05
Phaidon Holdings Ltd 72 — 0 0 0 1 —
H & M Hennes & Mauritz AB 71 — 20 20 0 20 2026-08-06
Basalt AB 70 — 0 0 0 7 2026-07-09
Volkswagen Group Sverige AB 69 — 0 0 0 3 2026-04-13
Vårgårda kommun 66 — 0 0 0 2 2026-07-02
LKAB NORGE AS 63 — 1 0 1 1 2026-08-19
Technip Energies 63 — 0 0 0 0 2026-07-23
Göteborgs-Posten 60 — 3 1 1 9 2026-08-13
Nyköpings kommun 59 — 16 14 2 16 2026-08-21
SSAB Europe Oy 59 — 0 0 0 4 2026-04-13
Uppsala kommun 57 — 13 4 7 9 2026-08-21
Bollnäs kommun 57 — 8 7 0 7 2026-08-20
Alberta Health Services 56 — 4 4 0 4 2026-08-14
Spendrups Bryggeriaktiebolag 55 — 1 0 0 1 2026-07-30

GA4 detail — by campaign (sessions)

Campaign Sessions
2. SE Awareness 151
Consideration SE 120
2. SE Consideration 119
Awareness SE 97
2. SE Decision 14
Decision SE 11
Consideration ROW 7
(referral) 4
1. ROW Consideration |EU] Cross Sell + Intent 3
1. ROW Awareness |EU] Cross Sell + Intent 3
Awareness NO 1

GA4 detail — by creative (utm_content)

Campaign Medium Creative (utm_content) Sessions Engaged
Consideration SE native_banner Image display ad 300×250 31 31
Awareness SE cross_channel ENG_Engagement Quiz_People 23 23
2. SE Consideration native_banner Datarapport Display ad 300×250 23 23
2. SE Awareness native_banner Ai Conv | 5A | 300×250 22 22
2. SE Awareness native_banner Ai Conv | 1A | 300×250 21 21
Consideration SE cross_channel Rapport_split 20 20
2. SE Awareness native_banner Ai Conv | 2A | 300×250 19 19
2. SE Awareness native_banner Ai Conv | 3A | 300×250 19 19
Awareness SE native_video SE_Video_ResultofWT_long 19 19
Awareness SE cross_channel ENG_Engagement Quiz_Graphics 18 18
Consideration SE native_video Kommunikativt ledarskap med Elaine 18 18
Consideration SE cross_channel Rapport_tyngdlyftning 15 15
Awareness SE native_video ENG_Video_ResultofWT long 15 15
Awareness SE native_video ENG_Video_ResultofWT_short 14 14
2. SE Decision cross_channel Employee listening made easy 13 13
2. SE Awareness native_banner Ai Conv | 4A | 300×250 13 13
2. SE Consideration cross_channel Winning with data Report 12 12
2. SE Consideration cross_channel Winning with data report heavylift 12 12
Consideration SE native_video Winningtemp i pratiken 12 12
Decision SE cross_channel Employee listening made easy 11 11
Consideration SE native_banner Image display ad 300×600 11 11
2. SE Consideration native_banner Image display ad 300×250 10 10
2. SE Consideration cross_channel Rapport_tyngdlyftning 9 9
2. SE Awareness native_video AI Conversation 30 sec 9 9
2. SE Consideration native_video Winningtemp i pratiken 8 8
Awareness SE native_video SE_Video_ResultofWT_short 8 8
Consideration SE native_banner Image display ad 970×250 7 7
2. SE Consideration cross_channel Rapport_split 6 6
2. SE Consideration native_banner Datarapport Display ad 300×600 6 6
2. SE Awareness native_video SE_Video_ResultofWT_short 6 6
2. SE Consideration native_video Kommunikativt ledarskap med Elaine 6 6
2. SE Awareness cross_channel Report High performing orgs 5 5
2. SE Consideration native_banner Datarapport Display ad 336×280 5 5
2. SE Consideration native_banner Datarapport Display ad 970×250 5 5
Consideration SE native_banner Image display ad 250×250 5 5
2. SE Awareness native_video SE_Video_ResultofWT_long 5 5
(referral) referral (not set) 4 3
2. SE Awareness cross_channel ENG_Engagement Quiz_People 4 4
2. SE Consideration native_banner Image display ad 250×250 4 4
2. SE Consideration native_banner Image display ad 300×600 4 4
2. SE Awareness native_video ENG_Video_ResultofWT long 4 4
2. SE Consideration native_video Video Next Gen Employee Listening 4 4
2. SE Awareness cross_channel ENG_Engagement Quiz_Graphics 3 3
2. SE Consideration native_banner Image display ad 970×250 3 3
2. SE Awareness native_video Video Next Gen Employee Listening B 3 3
2. SE Awareness native_video Video Next Gen Employee Listning A 3 3
2. SE Awareness native_banner Report HPO Medium rectangle 300x250 2 2
Consideration ROW native_banner Image display ad 300×250 2 2
2. SE Awareness native_video ENG_Video_ResultofWT_short 2 2
2. SE Awareness native_video Hybrid Listening animated video 2 2