Segment intel — which segments are seeing what

Aggregated from 5,000 contacts in HubSpot that have received at least one marketing email. Use as a starting point before you reach out: what content has this segment seen recently, and how big is the cohort?

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Industry

Which industries we're talking to and what content they last received.

Segment	Contacts	Most recent email they received (top 3)
Computer Software	310	26 \| SE \| Webinar \| Lunch & Learn \| Siri Wikander \| Invite #2 ×38 26 \| ROW \| Webinar \| Reminder \| Product webinar \| Hybrid Listening June 4 ×13 NO - Email blast Sep - CS intro ×11
Real Estate	192	26 \| SE \| Webinar \| Lunch & Learn \| Siri Wikander \| Invite #2 ×46 2023-Email-blast-Leads-with-deals-closed-lost-Sep ×8 2024-SWE-WinningLeaders-PromotionEmail: Email 3 ×8
Government Administration	177	26 \| SE \| Webinar \| Lunch & Learn \| Siri Wikander \| Invite #2 ×43 25 \| SE \| Event \| Report Lunch \| Gothenburg \| Invite #3 ×8 26 \| NO \| E-mail blast \| June \| Prospects ×8
Information Technology And Services	126	26 \| SE \| Webinar \| Lunch & Learn \| Siri Wikander \| Invite #2 ×20 25 \| SE \| Webinar \| Lunch & Learn \| Christina Stielli \| #3 ×9 2023-Email-blast-Leads-with-deals-closed-lost-Sep ×5
Automotive	112	26 \| SE \| Webinar \| Lunch & Learn \| Siri Wikander \| Invite #2 ×21 26 \| SE \| System Updates \| Pulse ×5 25 \| SE \| Webinar \| Lunch & Learn \| Christina Stielli \| #3 ×4
Hospital Health Care	100	26 \| SE \| Webinar \| Lunch & Learn \| Siri Wikander \| Invite #2 ×25 2023-INTL-Q2-Sales-webinar-Email-invite-Prospects ×4 L&L monthly #4\| UK \| lead,prospekt,customers ×2
Construction	97	26 \| SE \| Webinar \| Lunch & Learn \| Siri Wikander \| Invite #2 ×11 2023-Email-blast-Leads-with-deals-closed-lost-Sep ×6 NO - Email blast Sep - CS intro ×5
Oil Energy	89	26 \| SE \| Webinar \| Lunch & Learn \| Siri Wikander \| Invite #2 ×12 26 \| NO \| Aug \| Event \| Breakfast \| Oslo \| Invite #5 ×5 2024-SWE-WinningLeaders-PromotionEmail: Email 3 ×5
Retail	77	26 \| SE \| Webinar \| Lunch & Learn \| Siri Wikander \| Invite #2 ×9 25 \| SE \| Email blast \| Heatmap update \| Customers ×7 Nurture email \| UK #2 ×3
Telecommunications	74	25 \| SE \| Event \| Report Lunch \| Gothenburg \| Invite #3 ×28 26 \| SE \| Webinar \| Lunch & Learn \| Siri Wikander \| Invite #2 ×10 26 \| NO \| E-mail blast \| June \| Prospects ×5
Banking	74	26 \| SE \| Webinar \| Lunch & Learn \| Siri Wikander \| Invite #2 ×12 NO - Email blast Sep - CS intro ×10 26 \| NO \| Aug \| Event \| Breakfast \| Oslo \| Invite #5 ×4
Financial Services	65	26 \| SE \| Webinar \| Lunch & Learn \| Siri Wikander \| Invite #2 ×6 26 \| NO \| Aug \| Event \| Breakfast \| Oslo \| Invite #5 ×4 NOR Lunch&Learn Q4 2024 ×3

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Country / market

Country distribution of emailed contacts and their last touchpoint.

Segment	Contacts	Most recent email they received (top 3)
Sweden	745	26 \| SE \| Webinar \| Lunch & Learn \| Siri Wikander \| Invite #2 ×295 26 \| SE \| System Update \| Periodic+Questions ×29 26 \| SE \| Webinar \| Lunch & Learn \| Siri Wikander \| Invite #1 ×24
United Kingdom	215	(A) 25 \| ROW \| Report email blast \| December \| Prospects ×18 Nurture email \| UK #2 ×14 2023-INTL-Q2-Sales-webinar-Email-invite-Prospects ×13
Norway	208	26 \| NO \| Aug \| Event \| Breakfast \| Oslo \| Invite #5 ×28 26 \| NO \| Aug \| Event \| Breakfast \| Oslo \| Reminder Invite #1 ×25 2023-NO-Newsletter-Prospects-Sep ×12
Denmark	29	25 \| DK \| Prospects \| APV ×4 (A) 25 \| ROW \| Report email blast \| December \| Prospects ×4 2025-Denmark-Q2-Hird #4 ×3
Finland	16	26 \| ROW \| Webinar \| Reminder \| Product webinar \| Hybrid Listening June 4 ×4 (A) 25 \| ROW \| Report email blast \| December \| Prospects ×3 25 \| ROW \| Newsletter \| Jan \| Customers ×2
Germany	14	2024-INT-Newsletter-Customers-Happiness-September-Test-A ×2 26 \| ROW \| Webinar \| Reminder \| Product webinar \| Hybrid Listening June 4 ×2 26 \| SE \| Webinar \| Lunch & Learn \| Siri Wikander \| Invite #2 ×1
DK	14	(A) 25 \| ROW \| Report email blast \| December \| Prospects ×7 2025-Denmark-Q2-Hird #4 ×3 (B) 25 \| ROW \| Report email blast \| December \| Prospects ×2
Stockholm	9	Free Trial - Expiration Email - SE ×1 25 \| SE \| Newsletter \| October \| Prospects ×1 26 \| ROW \| Newsletter \| March \| Prospects ×1
Poland	6	26 \| ROW \| Webinar \| Reminder \| Product webinar \| Hybrid Listening June 4 ×2 26 \| SE \| Webinar \| Lunch & Learn \| Siri Wikander \| Invite #2 ×2 26 \| ROW \| Webinar \| AI Conv \| Reminder 1 \| Customers ×1
SW	6	Follow up: Utvecklingssamtal ×1 2024-INT-Newsletter-Prospects-New year-Dec ×1 (B) 25 \| ROW \| Report email blast \| December \| Prospects ×1
--	5	2024-Sweden-Q1-Lunch&Learn-Magnus Helgesson - first send out ×1 Reminder: 2023 Customer Survey from Product (ENG) ×1 2022-Sweden-Q3-Lunch&Learn-Mentimeter-Weekly Edition email ×1
Netherlands	5	26 \| ROW \| Webinar \| Reminder \| Product webinar \| Hybrid Listening June 4 ×2 26 \| ROW \| System Update \| Periodic+Questions ×1 25 \| ROW \| Email blast \| Flexible teams \| Customers ×1

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Lifecycle stage

Where contacts are in the funnel and the last email each cohort got.

Segment	Contacts	Most recent email they received (top 3)
Customer	1,574	26 \| SE \| Webinar \| Lunch & Learn \| Siri Wikander \| Invite #2 ×382 26 \| SE \| System Update \| Periodic+Questions ×76 26 \| SE \| System Update \| Periodic ×62
Lead	947	26 \| SE \| Webinar \| Lunch & Learn \| Siri Wikander \| Invite #2 ×279 26 \| NO \| L&L \| Webinar \| 5 feb \| #3 ×109 26 \| NO \| E-mail blast \| June \| Prospects ×100
Opportunity	919	2023-Email-blast-Leads-with-deals-closed-lost-Sep ×105 NO - Email blast Sep - CS intro ×91 Employee Branding - NOR - Feb2024 ×32
23927313	868	26 \| SE \| Webinar \| Lunch & Learn \| Siri Wikander \| Invite #2 ×87 25 \| SE \| Webinar \| Lunch & Learn \| Christina Stielli \| #3 ×51 26 \| SE \| Newsletter \| March \| Prospects ×40
MQL	250	26 \| SE \| Webinar \| Lunch & Learn \| Siri Wikander \| Invite #2 ×97 26 \| NO \| E-mail blast \| June \| Prospects ×17 26 \| ROW \| Newsletter \| March \| Prospects ×12
Subscriber	247	26 \| SE \| Webinar \| Lunch & Learn \| Siri Wikander \| Invite #2 ×130 25 \| SE \| Webinar \| Lunch & Learn \| Jens Näsström \| Invite #2 ×15 25 \| SE \| Email blast \| Focus Survey launch 1 \| Prospects ×8
Other	177	2023-Email-blast-Leads-with-deals-closed-lost-Sep ×19 (A) 25 \| ROW \| Report email blast \| December \| Prospects ×10 2024-NO-Newsletter-Prospects-March ×9
Evangelist	11	26 \| SE \| Webinar \| Lunch & Learn \| Siri Wikander \| Invite #2 ×3 Podcast - HR-podden - NOR (prospects) ×1 26 \| ROW \| Nurture #2 \| Report \| High performing Organizations ×1

7 contacts with no lifecycle stage value in HubSpot (not shown above).

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Company size

Buckets by employee count. Most of HubSpot's records don't have this filled (mostly Unknown).

No data for this dimension — most HubSpot records left this property blank.

5,000 contacts with no company size value in HubSpot (not shown above).