Segment intel — which segments are seeing what

Aggregated from 5,000 contacts in HubSpot that have received at least one marketing email. Use as a starting point before you reach out: what content has this segment seen recently, and how big is the cohort?

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Industry

Which industries we're talking to and what content they last received.

Segment	Contacts	Most recent email they received (top 3)
Computer Software	314	26 \| SE \| Webinar \| Lunch & Learn \| Helena Graflund Lagercrantz \| Invite #1 ×48 NO - Email blast Sep - CS intro ×11 26 \| ROW \| System Update \| Whats new - Sep \| Daily question users ×11
Real Estate	193	26 \| SE \| Webinar \| Lunch & Learn \| Helena Graflund Lagercrantz \| Invite #1 ×45 26 \| SE \| AI Conversation \| 30 day trial \| All excl. trial users (Clone) ×15 25 \| SE \| Webinar \| Lunch & Learn \| Christina Stielli \| #3 ×8
Government Administration	165	26 \| SE \| Webinar \| Lunch & Learn \| Helena Graflund Lagercrantz \| Invite #1 ×43 26 \| NO \| Report HPO email blast \| August \| Prospects ×9 26 \| NO \| L&L \| Webinar \| 5 feb \| #3 ×9
Information Technology And Services	125	26 \| SE \| Webinar \| Lunch & Learn \| Helena Graflund Lagercrantz \| Invite #1 ×23 25 \| SE \| Webinar \| Lunch & Learn \| Christina Stielli \| #3 ×7 26 \| NO \| System Update \| Whats new - Sep \| Daily question users ×5
Hospital Health Care	106	26 \| SE \| Webinar \| Lunch & Learn \| Helena Graflund Lagercrantz \| Invite #1 ×26 26 \| NO \| L&L \| Webinar \| 5 feb \| #3 ×5 2023-INTL-Q2-Sales-webinar-Email-invite-Prospects ×4
Automotive	106	26 \| SE \| Webinar \| Lunch & Learn \| Helena Graflund Lagercrantz \| Invite #1 ×21 26 \| SE \| AI Conversation \| 30 day trial \| All excl. trial users (Clone) ×7 25 \| SE \| Webinar \| Lunch & Learn \| Christina Stielli \| #3 ×3
Construction	94	26 \| SE \| Webinar \| Lunch & Learn \| Helena Graflund Lagercrantz \| Invite #1 ×12 2023-Email-blast-Leads-with-deals-closed-lost-Sep ×6 26 \| SE \| AI Conversation \| 30 day trial \| All excl. trial users (Clone) ×5
Oil Energy	85	26 \| SE \| Webinar \| Lunch & Learn \| Helena Graflund Lagercrantz \| Invite #1 ×11 26 \| SE \| AI Conversation \| 30 day trial \| All excl. trial users (Clone) ×6 2024-SWE-WinningLeaders-PromotionEmail: Email 3 ×5
Telecommunications	82	25 \| SE \| Event \| Report Lunch \| Gothenburg \| Invite #3 ×30 26 \| SE \| Webinar \| Lunch & Learn \| Helena Graflund Lagercrantz \| Invite #1 ×11 26 \| NO \| L&L \| Webinar \| 5 feb \| #3 ×10
Retail	80	26 \| SE \| Webinar \| Lunch & Learn \| Helena Graflund Lagercrantz \| Invite #1 ×10 25 \| SE \| Email blast \| Heatmap update \| Customers ×7 Nurture email \| UK #2 ×3
Banking	77	26 \| SE \| Webinar \| Lunch & Learn \| Helena Graflund Lagercrantz \| Invite #1 ×18 NO - Email blast Sep - CS intro ×10 26 \| NO \| System Update \| Whats new - Sep - All customers ×5
Financial Services	61	26 \| SE \| Webinar \| Lunch & Learn \| Helena Graflund Lagercrantz \| Invite #1 ×6 NOR Lunch&Learn Q4 2024 ×3 26 \| ROW \| System Update \| Whats new - Sep \| Daily question users ×3

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Country / market

Country distribution of emailed contacts and their last touchpoint.

Segment	Contacts	Most recent email they received (top 3)
Sweden	817	26 \| SE \| Webinar \| Lunch & Learn \| Helena Graflund Lagercrantz \| Invite #1 ×341 26 \| SE \| AI Conversation \| 30 day trial \| All excl. trial users (Clone) ×87 25 \| SE \| Webinar \| Lunch & Learn \| Christina Stielli \| #3 ×16
Norway	230	26 \| NO \| System Update \| Whats new - Sep \| Daily question users ×32 26 \| NO \| AI Conversation \| 30 day trial \| All excl. trial users (Clone) (Clone) ×23 2023-NO-Newsletter-Prospects-Sep ×14
United Kingdom	221	(A) 25 \| ROW \| Report email blast \| December \| Prospects ×19 Nurture email \| UK #2 ×14 (B) 25 \| ROW \| Report email blast \| December \| Prospects ×14
Denmark	48	(A) 25 \| ROW \| Report email blast \| December \| Prospects ×11 2025-Denmark-Q2-Hird #4 ×7 25 \| DK \| Prospects \| APV ×5
Germany	16	2024-INT-Newsletter-Customers-Happiness-September-Test-A ×3 26 \| SE \| AI Conversation \| 30 day trial \| All excl. trial users (Clone) ×2 26 \| SE \| Webinar \| Lunch & Learn \| Helena Graflund Lagercrantz \| Invite #1 ×1
Finland	16	26 \| ROW \| System Update \| Whats new - Sep \| All customers ×2 26 \| ROW \| System Update \| Whats new - Sep \| Daily question users ×2 (A) 25 \| ROW \| Report email blast \| December \| Prospects ×2
Poland	6	26 \| ROW \| System Update \| Whats new - Sep \| Daily question users ×2 26 \| SE \| Webinar \| Lunch & Learn \| Helena Graflund Lagercrantz \| Invite #1 ×2 26 \| ROW \| AI Conversation \| 30 day trial \| All excl. trial users ×1
Netherlands	6	26 \| NO \| AI Conversation \| 30 day trial \| All excl. trial users (Clone) (Clone) ×1 Webinar-InviteApril-INTL-customers ×1 2022-INTL-Newsletter-Customers-Dec ×1
United States	5	26 \| SE \| AI Conversation \| 30 day trial \| All excl. trial users (Clone) ×2 26 \| ROW \| System Update \| Whats new - Sep \| All customers ×1 2024-INT-Newsletter-Prospects-Happiness-September-Test A ×1
NW	4	(A) 25 \| ROW \| Report email blast \| December \| Prospects ×2 Employee Branding - NOR - Feb2024 ×2
Spain	2	26 \| ROW \| System Update \| Whats new - Sep \| Daily question users ×1 25 \| SE \| Report \| TYE ×1
Latvia	2	What´s New @ Winningtemp Q1 2024_EN_customers ×1 26 \| ROW \| System Update \| Whats new - Sep \| Daily question users ×1

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Lifecycle stage

Where contacts are in the funnel and the last email each cohort got.

Segment	Contacts	Most recent email they received (top 3)
Customer	1,553	26 \| SE \| Webinar \| Lunch & Learn \| Helena Graflund Lagercrantz \| Invite #1 ×399 26 \| SE \| AI Conversation \| 30 day trial \| All excl. trial users (Clone) ×200 26 \| NO \| System Update \| Whats new - Sep \| Daily question users ×61
Lead	1,009	26 \| SE \| Webinar \| Lunch & Learn \| Helena Graflund Lagercrantz \| Invite #1 ×322 26 \| NO \| L&L \| Webinar \| 5 feb \| #3 ×160 26 \| NO \| Report HPO email blast \| August \| Prospects ×128
Opportunity	950	2023-Email-blast-Leads-with-deals-closed-lost-Sep ×105 NO - Email blast Sep - CS intro ×92 Employee Branding - NOR - Feb2024 ×32
Other stage (id 23927313)	876	26 \| SE \| Webinar \| Lunch & Learn \| Helena Graflund Lagercrantz \| Invite #1 ×92 25 \| SE \| Webinar \| Lunch & Learn \| Christina Stielli \| #3 ×48 26 \| SE \| Report HPO email blast \| August \| Prospects ×40
MQL	221	26 \| SE \| Webinar \| Lunch & Learn \| Helena Graflund Lagercrantz \| Invite #1 ×96 26 \| NO \| Report HPO email blast \| August \| Prospects ×17 26 \| ROW \| Report HPO email blast \| August \| Prospects ×10
Subscriber	199	26 \| SE \| Webinar \| Lunch & Learn \| Helena Graflund Lagercrantz \| Invite #1 ×133 26 \| SE \| Webinar \| Lunch & Learn \| Tommy Wilén \| Invite #1 ×6 25 \| SE \| Newsletter \| November \| Prospects ×4
Other	174	2023-Email-blast-Leads-with-deals-closed-lost-Sep ×19 (A) 25 \| ROW \| Report email blast \| December \| Prospects ×10 26 \| SE \| Webinar \| Lunch & Learn \| Helena Graflund Lagercrantz \| Invite #1 ×9
Evangelist	11	26 \| SE \| Webinar \| Lunch & Learn \| Helena Graflund Lagercrantz \| Invite #1 ×5 Podcast - HR-podden - NOR (prospects) ×1 26 \| EN \| Webinar \| AI Conversation \| Attendees \| Follow up ×1

7 contacts with no lifecycle stage value in HubSpot (not shown above).

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Company size

Buckets by employee count. Most of HubSpot's records don't have this filled (mostly Unknown).

No data for this dimension — most HubSpot records left this property blank.

5,000 contacts with no company size value in HubSpot (not shown above).