HubSpot — Demos & pipeline
Demo requests from the 4 website demo forms (demo-SE, demo-NO, demo-COM, Com-Demo-booking) · 2026-01-01 → 2026-10-27 (YTD) vs same period last year
Top-line KPIs
Total demos
261
-25.6% Sweden demos
132
-25.4% Norway demos
51
-8.9% Leads (SE+NO contacts)
9,981
+2237.5% Opportunity (SE+NO)
48
-17.2% Monthly meetings ÷ demos (last 12 months)
Underlying counts
Monthly demos (last 30 months)
Submissions per form — selected range vs prior
| Form | Current period | Prior period | Δ% |
|---|---|---|---|
| demo-COM | 137 | 98 | +39.8% |
| demo-SE | 115 | 199 | -42.2% |
| COM-Price-request | 10 | 0 | — |
| demo-NO | 8 | 54 | -85.2% |
| Com-Demo-booking | 1 | 0 | — |
| ebook-SE | 0 | 0 | — |
Demos per country (YTD)
| Country | YTD | Prior YTD | Δ% |
|---|---|---|---|
| Sweden | 132 | 177 | -25.4% |
| Norway | 51 | 56 | -8.9% |
| (unknown) | 13 | 71 | -81.7% |
| United States | 8 | 4 | +100.0% |
| United Kingdom | 7 | 11 | -36.4% |
| Germany | 5 | 4 | +25.0% |
| Finland | 5 | 3 | +66.7% |
| Denmark | 5 | 3 | +66.7% |
| Netherlands | 5 | 1 | +400.0% |
| Poland | 4 | 0 | — |
| Guinea | 4 | 0 | — |
| France | 3 | 1 | +200.0% |
| Spain | 3 | 0 | — |
| Lithuania | 2 | 1 | +100.0% |
| India | 2 | 1 | +100.0% |
| Belgium | 2 | 0 | — |
| Greece | 1 | 1 | +0.0% |
| Åland Islands | 1 | 0 | — |
| Saudi Arabia | 1 | 0 | — |
| Malta | 1 | 0 | — |
Lifecycle pipeline (YTD · SE+NO contacts created in period)
| Stage | YTD | Prior YTD | Δ% |
|---|---|---|---|
| Subscriber | 55 | 0 | — |
| Lead | 9,981 | 427 | +2237.5% |
| Marketing Qualified Lead | 21 | 17 | +23.5% |
| Sales Qualified Lead | 0 | 0 | — |
| Opportunity | 48 | 58 | -17.2% |
| Customer | 518 | 281 | +84.3% |
| Evangelist | 1 | 0 | — |