Next gen listen #2134 Move from passive surveys to active listening.
1,000+ unique voices deserve more than standard questions. Equip your managers with hybrid listening tools tha
91,148impr 0.25%CTR 228clicks 117CPM 10,664SEK
Next Gen Employee Listening — follow up
1 May 2026 → 20 Oct 2026 · campaign start → last day with GA4 data
Performance of everything carrying the “Next-Gen / hybrid employee listening” message — LinkedIn ads, the guide landing pages, sessions and emails.
LinkedIn impressions
551,769
26 ads
Clicks
1,269
CTR 0.23%
Ad spend
65,124 SEK
118 SEK CPM
Organic posts
1
1,273 impr
Landing sessions
209
200 engaged
★ Best performing ad (by CTR, ≥1k impressions)
DOC #3634 Why next gen listening is about action.pdf
0.51% CTR · 70,191 impr · 361 clicks · 221 SEK CPM · Sponsored update native document
Open ad in LinkedIn ↗ Key findings
- LinkedIn ran 26 ads with this message — 551,769 impressions, 1,269 clicks (CTR 0.23%), spending ~65,124 SEK (≈51 SEK/click, 118 SEK CPM).
- Widest reach: “Move from passive surveys to active listening.” (Single video) — 91,148 impressions.
- Best CTR (≥1k impr): “Why next gen listening is about action.pdf” at 0.51% (Sponsored update native document).
- By format: Single video 0.19% CTR, Sponsored update native document 0.4% CTR, Standard update 0.16% CTR.
- Organic LinkedIn: 1 related posts — 1,273 impressions, 40 reactions, 0 comments.
- The guide landing pages drew 209 sessions (200 engaged, 183 users) since 2026-05-01.
- By market: Global (.com) 145, Sweden 64 sessions.
- LinkedIn reports 1,269 ad clicks against 209 landing-page sessions — about 6.1× more clicks than sessions. Clicks that never show up as a session point to a tracking or landing gap (LinkedIn's in-app browser, consent or ad blocking, ads pointing at other URLs), not to paid social driving the guide's traffic.
Landing pages — sessions over time
| Market | Sessions | Engaged | Users | Views | Path |
|---|---|---|---|---|---|
| Global (.com) | 145 | 138 | 133 | 154 | /next-generation-employee-listening-the-complete-guide-to-team-feedback |
| Sweden | 64 | 62 | 50 | 66 | /sv/nasta-generations-medarbetarundersokningar-den-kompletta-guiden-till-teamfeedback |
LinkedIn paid — 26 creatives
All creatives — by format
🎬 Video 17 ads · 349,706 impr · 0.19% CTR · 37,778 SEK
Next gen listen #2134 
Video #0574 Next Gen Employee Listening
The complete guide to the next generation employee feedback.
51,302impr 0.18%CTR 92clicks 66CPM 3,403SEK
Next gen listen #3254 Move from passive surveys to active listening.
1,000+ unique voices deserve more than standard questions. Equip your managers with hybrid listening tools tha
46,688impr 0.19%CTR 90clicks 118CPM 5,506SEK
Video #0654 Next Gen Employee Listening
The complete guide to the next generation employee feedback.
42,964impr 0.18%CTR 78clicks 67CPM 2,864SEK
Video #8414 Next Gen Employee Listening
The complete guide to the next generation employee feedback.
30,886impr 0.14%CTR 42clicks 65CPM 2,004SEK
Video #9874 Next Gen Employee Listening
Don't settle with employee surveys from the past. Empower managers with AI Conversation.
26,995impr 0.15%CTR 41clicks 71CPM 1,916SEK
Next gen listen #5614 Chefsformeln för bättre medarbetarundersökningar
Sluta drunkna i passiv enkätdata. Winningtemp hjälper HR-team att utrusta sina chefer med den ultimata medarbe
14,621impr 0.11%CTR 16clicks 132CPM 1,924SEK
Video #7994 Hybrid Employee Listening
Upptäck Hybrid Listening. Designat för att passa just er lyssningstrategi; veckopuls, kvartalsundersökningar,
13,230impr 0.21%CTR 28clicks 284CPM 3,763SEK
Next gen listen #1524 Move from passive surveys to active listening.
1,000+ unique voices deserve more than standard questions. Equip your managers with hybrid listening tools tha
13,094impr 0.18%CTR 23clicks 133CPM 1,748SEK
Next gen listen #2184 Move from passive surveys to active listening.
1,000+ unique voices deserve more than standard questions. Equip your managers with hybrid listening tools tha
8,219impr 0.11%CTR 9clicks 134CPM 1,104SEK
Video #9304 Next Gen Employee Listening
Upptäck AI Conversation. Ett nytt sätt att lyssna på sina medarbetare med hjälp av AI. Boka en demo idag så be
5,427impr 0.26%CTR 14clicks 375CPM 2,035SEK
Next gen listen #1914 Chefsformeln för bättre medarbetarundersökningar
Sluta drunkna i passiv enkätdata. Winningtemp hjälper HR-team att utrusta sina chefer med den ultimata medarbe
2,720impr 0.26%CTR 7clicks 170CPM 462SEK
Next gen listen #1484 Chefsformeln för bättre medarbetarundersökningar
Sluta drunkna i passiv enkätdata. Winningtemp hjälper HR-team att utrusta sina chefer med den ultimata medarbe
997impr 0.2%CTR 2clicks 138CPM 138SEK
Next gen listen #0974 Chefsformeln för bättre medarbetarundersökningar
Sluta drunkna i passiv enkätdata. Winningtemp hjälper HR-team att utrusta sina chefer med den ultimata medarbe
536impr 0%CTR 0clicks 201CPM 108SEK
Video #2084 Smartare medarbetarfeedback. Anpassad efter dina medarbetare.
Varje team har sin egen rytm. Ändå fastnar vi i samma stela årliga, one-size-fit-all, medarbetarundersökning.
438impr 0.23%CTR 1clicks 162CPM 71SEK
Video #3304 Smartare medarbetarfeedback. Anpassad efter dina medarbetare.
Varje team har sin egen rytm. Ändå fastnar vi i samma stela årliga, one-size-fit-all, medarbetarundersökning.
436impr 0.46%CTR 2clicks 156CPM 68SEK
Video #2954 Next Gen Employee Listening
The complete guide to the next generation employee feedback.
5impr 0%CTR 0clicks 0CPM 0SEK
📄 Document 2 ads · 113,086 impr · 0.4% CTR · 20,968 SEK
document DOC #3634
Why next gen listening is about action.pdf
You're surveying more than ever. And yet engagement keeps dropping.
The problem isn't the data. It's that insi
70,191impr 0.51%CTR 361clicks 221CPM 15,537SEK
document DOC #3544
What AI actually look like for employee listening.pdf
There's AI that helps HR process data faster. And there's AI that tells every manager exactly what to do with
42,895impr 0.22%CTR 93clicks 127CPM 5,431SEK
🖼️ Image / GIF 7 ads · 88,977 impr · 0.16% CTR · 6,378 SEK
Still & GIF #9534 Next Gen Employee Listening
The complete guide to the next generation employee feedback.
40,817impr 0.19%CTR 76clicks 72CPM 2,958SEK
Still & GIF #0934 Next Gen Employee Listening
The complete guide to the next generation employee feedback.
30,003impr 0.15%CTR 44clicks 70CPM 2,101SEK
Still & GIF #9954 Next Gen Employee Listening
The complete guide to the next generation employee feedback.
8,657impr 0.12%CTR 10clicks 68CPM 591SEK
Still & GIF #1734 Next Gen Employee Listening
The complete guide to the next generation employee feedback.
8,592impr 0.14%CTR 12clicks 68CPM 582SEK
Still & GIF #2714 Ge chefer förutsättningarna att förstå sina medarbetare
1 000+ unika röster. De förtjänar mer än en standardenkät. Ge dina chefer verktygen att lyssna på rätt sätt –
743impr 0%CTR 0clicks 171CPM 127SEK
Still & GIF #2334 Ge chefer förutsättningarna att förstå sina medarbetare
1 000+ unika röster. De förtjänar mer än en standardenkät. Ge dina chefer verktygen att lyssna på rätt sätt –
137impr 0%CTR 0clicks 117CPM 16SEK
Still & GIF #4584 Ge chefer förutsättningarna att förstå sina medarbetare
1 000+ unika röster. De förtjänar mer än en standardenkät. Ge dina chefer verktygen att lyssna på rätt sätt –
28impr 0%CTR 0clicks 107CPM 3SEK
Related organic posts — 1
Have you heard of Next Generation Employee Listening?
Most companies are collecting more employee data than ever.
And yet, global engagement dropped to 21% last year.
In
1,273 impr 40 reactions 0 comments 6.83% eng.
View post ↗