Next gen listen #2134 Move from passive surveys to active listening.
1,000+ unique voices deserve more than standard questions. Equip your managers with hybrid listening tools tha
70,074impr 0.25%CTR 173clicks 116CPM 8,163SEK
Next Gen Employee Listening — follow up
Performance of everything carrying the “Next-Gen / hybrid employee listening” message — LinkedIn ads, the guide landing pages, sessions and emails.
LinkedIn impressions
461,156
26 ads
Clicks
1,127
CTR 0.24%
Ad spend
56,498 SEK
123 SEK CPM
Organic posts
1
1,273 impr
Landing sessions
181
173 engaged
★ Best performing ad (by CTR, ≥1k impressions)
DOC #3634 Why next gen listening is about action.pdf
0.59% CTR · 57,281 impr · 337 clicks · 250 SEK CPM · Sponsored update native document
Open ad in LinkedIn ↗ Key findings
- LinkedIn ran 26 ads with this message — 461,156 impressions, 1,127 clicks (CTR 0.24%), spending ~56,498 SEK (≈50 SEK/click, 123 SEK CPM).
- Widest reach: “Move from passive surveys to active listening.” (Single video) — 70,074 impressions.
- Best CTR (≥1k impr): “Why next gen listening is about action.pdf” at 0.59% (Sponsored update native document).
- By format: Single video 0.2% CTR, Sponsored update native document 0.48% CTR, Standard update 0.16% CTR.
- Organic LinkedIn: 1 related posts — 1,273 impressions, 40 reactions, 0 comments.
- The guide landing pages drew 181 sessions (173 engaged, 156 users) since 2026-05-01.
- By market: Global (.com) 127, Sweden 54 sessions.
- Roughly 1127 ad clicks vs 181 landing-page sessions — paid social is driving a meaningful share of the guide's traffic.
Landing pages — sessions over time
| Market | Sessions | Engaged | Users | Views | Path |
|---|---|---|---|---|---|
| Global (.com) | 127 | 121 | 116 | 133 | /next-generation-employee-listening-the-complete-guide-to-team-feedback |
| Sweden | 54 | 52 | 40 | 56 | /sv/nasta-generations-medarbetarundersokningar-den-kompletta-guiden-till-teamfeedback |
LinkedIn paid — 26 creatives
All creatives — by format
🎬 Video 17 ads · 296,819 impr · 0.2% CTR · 32,455 SEK
Next gen listen #2134 
Video #0574 Next Gen Employee Listening
The complete guide to the next generation employee feedback.
44,523impr 0.19%CTR 85clicks 65CPM 2,881SEK
Next gen listen #3254 Move from passive surveys to active listening.
1,000+ unique voices deserve more than standard questions. Equip your managers with hybrid listening tools tha
41,713impr 0.2%CTR 83clicks 119CPM 4,963SEK
Video #0654 Next Gen Employee Listening
The complete guide to the next generation employee feedback.
37,266impr 0.19%CTR 70clicks 65CPM 2,426SEK
Video #8414 Next Gen Employee Listening
The complete guide to the next generation employee feedback.
27,584impr 0.14%CTR 39clicks 63CPM 1,735SEK
Video #9874 Next Gen Employee Listening
Don't settle with employee surveys from the past. Empower managers with AI Conversation.
23,286impr 0.17%CTR 39clicks 70CPM 1,625SEK
Next gen listen #5614 Chefsformeln för bättre medarbetarundersökningar
Sluta drunkna i passiv enkätdata. Winningtemp hjälper HR-team att utrusta sina chefer med den ultimata medarbe
13,249impr 0.12%CTR 16clicks 136CPM 1,801SEK
Video #7994 Hybrid Employee Listening
Upptäck Hybrid Listening. Designat för att passa just er lyssningstrategi; veckopuls, kvartalsundersökningar,
12,451impr 0.22%CTR 27clicks 295CPM 3,674SEK
Next gen listen #1524 Move from passive surveys to active listening.
1,000+ unique voices deserve more than standard questions. Equip your managers with hybrid listening tools tha
11,309impr 0.19%CTR 22clicks 139CPM 1,572SEK
Next gen listen #2184 Move from passive surveys to active listening.
1,000+ unique voices deserve more than standard questions. Equip your managers with hybrid listening tools tha
6,964impr 0.13%CTR 9clicks 142CPM 992SEK
Video #9304 Next Gen Employee Listening
Upptäck AI Conversation. Ett nytt sätt att lyssna på sina medarbetare med hjälp av AI. Boka en demo idag så be
5,283impr 0.27%CTR 14clicks 385CPM 2,035SEK
Next gen listen #1914 Chefsformeln för bättre medarbetarundersökningar
Sluta drunkna i passiv enkätdata. Winningtemp hjälper HR-team att utrusta sina chefer med den ultimata medarbe
1,963impr 0.36%CTR 7clicks 185CPM 364SEK
Next gen listen #0974 Chefsformeln för bättre medarbetarundersökningar
Sluta drunkna i passiv enkätdata. Winningtemp hjälper HR-team att utrusta sina chefer med den ultimata medarbe
442impr 0%CTR 0clicks 222CPM 98SEK
Next gen listen #1484 Chefsformeln för bättre medarbetarundersökningar
Sluta drunkna i passiv enkätdata. Winningtemp hjälper HR-team att utrusta sina chefer med den ultimata medarbe
384impr 0%CTR 0clicks 219CPM 84SEK
Video #2084 Smartare medarbetarfeedback. Anpassad efter dina medarbetare.
Varje team har sin egen rytm. Ändå fastnar vi i samma stela årliga, one-size-fit-all, medarbetarundersökning.
165impr 0.61%CTR 1clicks 133CPM 22SEK
Video #3304 Smartare medarbetarfeedback. Anpassad efter dina medarbetare.
Varje team har sin egen rytm. Ändå fastnar vi i samma stela årliga, one-size-fit-all, medarbetarundersökning.
158impr 1.27%CTR 2clicks 127CPM 20SEK
Video #2954 Next Gen Employee Listening
The complete guide to the next generation employee feedback.
5impr 0%CTR 0clicks 0CPM 0SEK
📄 Document 2 ads · 88,206 impr · 0.48% CTR · 18,902 SEK
document DOC #3634
Why next gen listening is about action.pdf
You're surveying more than ever. And yet engagement keeps dropping.
The problem isn't the data. It's that insi
57,281impr 0.59%CTR 337clicks 250CPM 14,324SEK
document DOC #3544
What AI actually look like for employee listening.pdf
There's AI that helps HR process data faster. And there's AI that tells every manager exactly what to do with
30,925impr 0.27%CTR 82clicks 148CPM 4,578SEK
🖼️ Image / GIF 7 ads · 76,131 impr · 0.16% CTR · 5,141 SEK
Still & GIF #9534 Next Gen Employee Listening
The complete guide to the next generation employee feedback.
33,367impr 0.19%CTR 64clicks 68CPM 2,271SEK
Still & GIF #0934 Next Gen Employee Listening
The complete guide to the next generation employee feedback.
25,164impr 0.14%CTR 35clicks 66CPM 1,657SEK
Still & GIF #9954 Next Gen Employee Listening
The complete guide to the next generation employee feedback.
8,657impr 0.12%CTR 10clicks 68CPM 591SEK
Still & GIF #1734 Next Gen Employee Listening
The complete guide to the next generation employee feedback.
8,592impr 0.14%CTR 12clicks 68CPM 582SEK
Still & GIF #2714 Ge chefer förutsättningarna att förstå sina medarbetare
1 000+ unika röster. De förtjänar mer än en standardenkät. Ge dina chefer verktygen att lyssna på rätt sätt –
186impr 0%CTR 0clicks 113CPM 21SEK
Still & GIF #2334 Ge chefer förutsättningarna att förstå sina medarbetare
1 000+ unika röster. De förtjänar mer än en standardenkät. Ge dina chefer verktygen att lyssna på rätt sätt –
137impr 0%CTR 0clicks 117CPM 16SEK
Still & GIF #4584 Ge chefer förutsättningarna att förstå sina medarbetare
1 000+ unika röster. De förtjänar mer än en standardenkät. Ge dina chefer verktygen att lyssna på rätt sätt –
28impr 0%CTR 0clicks 107CPM 3SEK
Related organic posts — 1
Have you heard of Next Generation Employee Listening?
Most companies are collecting more employee data than ever.
And yet, global engagement dropped to 21% last year.
In
1,273 impr 40 reactions 0 comments 6.83% eng.
View post ↗