Digital landscape — SE+NO
Period: 2026-01-01 – 2026-06-17 compared to 2025-01-01 – 2025-06-17
Hero KPIs
Sessions (SE+NO)
52,186
-9.8% YoY vs same period last year Engagement time (actual)
257.2h
-1.8% YoY userEngagementDuration · unchanged measurement Brand search clicks
7,399
-9.3% YoY position 1.06 → 3.19 Demo bookings (SE+NO)
119
-24.2% YoY 6 source-of-truth demo forms Top competitors / WT (SE)
0.0%
Top 3 growing: competitors Opportunity pipeline
22
-38.9% YoY Lead volume: 398 → 3,712 Smoking guns
Smoking Gun #1
Brand search clicks down 9%
Brand clicks 8,162 → 7,399. Average position on 'winningtemp' went from 1.06 to 3.19. AI Overviews and competitors are stealing clicks.
Deep dive →Smoking Gun #2
Competitors are closing the gap
Top growing competitors in SE — competitors — now have combined organic traffic equal to 0% of Winningtemp. The integrated-HR-system trend is taking share.
Deep dive →Smoking Gun #3
Pipeline leak Lead → Opportunity
Lead volume SE+NO 398 → 3,712, but Opportunity 36 → 22. Top-of-funnel volume doesn't qualify through to sales conversations.
Deep dive →Ylva's questions — answered with data
- Are we seeing less traffic? Yes, SE+NO sessions -10%. Users -31%.Evidence →
- Are we seeing less engaged traffic? Actual time on site -1.8%. Engagement rate jump is a tracking change, not behaviour.Evidence →
- Are fewer people searching for our brand? Brand clicks -9% YoY. Position worse.Evidence →
- Are fewer people searching the category? No, category demand is at peak (see Semrush 12-month trend).Evidence →
- Are integrated HR systems taking over? Top competitors (competitors) combined = 0% of WT in SE organic traffic. Buyers choose integrated systems.Evidence →
Source freshness
GA4 4 min ago
Search Console 4 min ago
Google Ads 4 min ago
LinkedIn 3 min ago
HubSpot 3 min ago
Semrush 1 min ago
Meta 1 min ago
Google Transparency 1 min ago